Aviagen was delighted to sponsor the 2026 reprint of the ‘Guidebook on the Malaysian Poultry Industry – The Way Forward’.
The document serves as a reference for policymakers, academics, and industry participants, supporting coordinated development across the sector.
The book was launched at a seminar organized by MPC and the Agro-Food Productivity Nexus (AFPN), in collaboration with the Federation of Livestock Farmers’ Associations of Malaysia (FLFAM), in Kuala Lumpur on January 22, 2026.
Over 100 poultry industry stakeholders, including integrators, farmers, feed millers, suppliers, and government representatives, attended the event titled ‘Transforming the Poultry Industry Through Productivity, Technology, and Talent’.
Delivering transparency to stakeholders
Aviagen fulfilled their commitment to transparency via a virtual presentation titled ‘Poultry Breeding for Better Performance and Disease Prevention’, delivered by Dominic Elfick, Marketing Manager for Aviagen Asia Pacific.
The presentation outlined Aviagen’s balanced breeding approach, emphasizing sustainable traits, bird welfare, and long-term performance as key pillars of resilient poultry production.
Aviagen strategies get Malaysian endorsement
Aviagen was honored to be cited as an industry-leading example of compartmentalization by the Department of Veterinary Services, which encouraged wider adoption of this process that recognizes common management and biosecurity measures across a group of production units.
Compartmentalization enables international trade to continue in the event of a notifiable disease outbreak.
Dr Keat Fu, Senior Technical Services Veterinarian for Aviagen Asia, was present to represent Aviagen at the event, along with other team members.
He noted that attendees took the opportunity to interact with the Aviagen group, and their feedback indicated that the company’s approach to sustainable performance, welfare-focused breeding, and industry collaboration was warmly received by Malaysian industry representatives.
About Aviagen
Since 1923, Aviagen has been recognized as a preferred global poultry breeding company.
Its mission is to ‘Breed Success Together’ with its valued customers, supporting these global chicken producers in their crucial endeavor to supply sustainable, affordable and nutritious protein to communities worldwide.
Committed to driving positive change in the poultry industry, Aviagen implements efficiencies that not only make commercial chicken production environmentally and socially responsible, but also economically beneficial to producers.
Their holistic approach focuses on simultaneously enhancing flock performance, health and welfare, while ensuring food safety and security by upholding the highest biosecurity standards.
To meet varied market demands, Aviagen offers a full portfolio of breeding stock under the Arbor Acres, Indian River and Ross brand names. The Rowan Range and Specialty Males target slower-growing and other niche market needs.
Aviagen is based in Huntsville, Alabama, the US, with operations across the UK, Europe, Turkey, Latin America, India, Australia, New Zealand, Africa and the US, and joint ventures in Asia.
The company employs close to 8,000 people and serves customers in 100 countries.
For more information, please visit Aviagen.com or follow Aviagen on LinkedIn.