Korea-based Orge Agricultural Company, an eco-friendly food producer specializing in certified organic poultry, has launched two new products—Organic Chicken Drumstick and Organic Chicken Whole Leg—as part of its growing push into overseas markets.
The company is accelerating its expansion into Hong Kong SAR and Japan, regions experiencing rising demand for premium organic and sustainably produced foods.
The expansion reflects Orge’s strategic effort to position itself as a leading Asian supplier of high-quality organic poultry.
Consumer interest in ethical, chemical-free, and environmentally conscious protein sources has surged in both markets, driven by heightened awareness of food safety, sustainability, and animal welfare.
Orge aims to capitalize on these trends by offering products that meet strict organic standards and appeal to health-conscious consumers.
Strong certification foundation
Orge has built credibility through a comprehensive portfolio of certifications, reinforcing its reputation as a trusted producer of organic poultry.
These include Korea’s Organic Livestock Certification, the Chungcheongbuk-do Excellent Agricultural Products Quality Certification, HACCP farm certification, and Organic Processed Food Certification.
Together, these standards assure consumers that Orge’s poultry is produced without synthetic chemicals, antibiotics, or environmentally harmful practices.
Marketing, partnerships, and regional outreach
To support its overseas launch, Orge has partnered with Brother and Sister, an export marketing firm specializing in premium food products.
The collaboration includes preparations for participation in major food exhibitions in Hong Kong SAR and Japan, where the company will showcase its organic poultry lines to distributors, retailers, and foodservice buyers.
In addition, Orge is working closely with influencers in both markets to create sponsored content that highlights the taste, safety, and sustainability of its organic chicken products.
This digital outreach strategy is expected to increase brand visibility and accelerate consumer adoption.
Commitment to sustainability
The CEO of Orge, Moon Tae-yeon emphasized that organic poultry production is central not only to consumer health but also to environmental stewardship.
“Organic poultry and other organic livestock products not only contribute positively to our health but also help ensure that future generations inherit a healthier natural environment,” he said.
“Organic farming is a goal we must continue to pursue—and it represents the social responsibility of our company.”
With strong certifications, expanding partnerships, and rising demand for organic meat across Asia, Orge is positioning itself for continued growth in regional markets.