Noor Poultry recently officially became the Pakistan distributor of Hubbard Efficiency Plus broiler strain from Hubbard.
In its statement, the Pakistani poultry company said their collaboration with Hubbard marked a milestone in strengthening the nation’s poultry genetics and advancing sustainable production standards.
“By introducing this globally validated, top-tier efficiency stock, Noor Poultry is doing more than elevating our own portfolio. We are establishing a new national standard for food security, producer profitability, and operational excellence, securing the sustainable future of our entire sector,” said CEO Neha Noor, COO Sohail Ahmed, and Director of Business Development Arslan Sarwar in their joint-statement.
According to Hubbard, Noor Poultry will soon import Hubbard Efficiency Plus grandparent stock and house them in the company’s newly built, state-of-the-art farming facilities.
“This collaboration is set to strengthen Pakistan’s broiler sector by providing international-standard, high-quality day-old parent stock, along with comprehensive customer support for all parent stock customers,” Hubbard stated.
The industry demands world-class efficiency
The Pakistani poultry sector is a vital, multi-billion-rupee industry that serves massive national demand, according to Noor Poultry.
However, to thrive amid volatility and rising costs, the industry requires more than incremental changes, it demands world-class efficiency.
“Through the collaboration, Hubbard’s parent stock will be available nationwide. Noor Poultry empowers farmers to achieve higher productivity, a superior FCR, and sustainable growth in the long term. This is an investment for the future, securing quality, consistency, and a more profitable tomorrow for every stakeholder,” the company explained.