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Saha Pathanapibul Public (SPC), one of Thailand’s leading consumer goods distributors, has launched its latest product, iMee Hot N’ Spicy Chicken flavored instant noodles, at Thaifex-Anuga Asia 2025: Beyond Food Experience.
At the event, SPC showcased popular brands and connected industry stakeholders with its professional team to explore new business opportunities.
The company highlighted its strengths as a business partner in the food and beverage industry. It also introduced high-quality products from prominent brands, reinforcing SPC’s capabilities as a leading Thai consumer goods company worldwide.
Exhibiting in the Fine Food zone, SPC presented a product lineup tailored to modern consumer tastes, including:
- New iMee Hot N’ Spicy Chicken instant noodles – Korean-style thick noodles with a bold, spicy chicken flavor, catering to the younger generation who favor flavorful, spicy chicken dishes.
- Mont Fleur – 100% natural mineral water from pristine mountain springs.
- BSC SOY – An easy-to-drink, delicious, and healthy soy milk beverage.
- Maxi – A refreshing honey and lemon soda drink.
- South Sea – Flavor-packed mackerel in three Japanese-style sauces and canned sardines in rich tomato sauce.
Positive response
Visitors to the SPC booth enjoyed exclusive product tastings and promotional campaigns, which were met by a positive response from retail buyers.
SPC’s participation at the event this year reflects its ongoing commitment to promoting Thai brands internationally and driving food innovations that meets the demands of today’s consumers.