Market disruption opens doors for Thai exporters
Thailand’s poultry sector is poised for significant growth in 2025, capitalizing on a major disruption in the global market caused by an avian influenza outbreak in Brazil, the world’s largest poultry exporter. As key importers like China, the European Union, and Japan suspend Brazilian poultry imports, Thai producers are stepping in to fill the gap.
Strategic advantage through integrated supply chains
Thailand, the world’s third-largest chicken meat exporter, is uniquely positioned to benefit due to its vertically integrated supply chains. Companies like Charoen Pokphand Foods (CPF), GFPT, and Betagro manage operations from feed production to processing, allowing them to respond quickly to market shifts. Lower global feed costs—corn and soy meal prices have dropped by around 30%—further enhance profit margins.
Potential to capture billions in export revenue
Economists estimate that Brazil’s outbreak could threaten up to 1.5 million metric tons of poultry exports. Thailand could potentially replace 300,000 to 400,000 tons of that volume, generating up to \$1.7 billion in additional revenue. More than half of Thai chicken exports are processed products, which are in high demand globally, especially compared to Brazil’s 2.5% share in this segment.
Domestic producers scaling up
Local Thai producers are already responding to the favorable market conditions. Farmers are increasing production, and previously idle chicken farms are being revived. Online listings for chicken coops available for sale or rent are on the rise, signaling renewed interest in poultry farming.
Cautious optimism amid uncertainty
Despite the optimism, industry leaders remain cautious. The extent of Thailand’s gains depends on the duration of Brazil’s outbreak and the persistence of import bans. “If it’s shorter than three to six months, the impact will be minimal,” said Veera Titayangkaruvong of GFPT.
Conclusion
Thailand’s poultry industry is seizing a rare opportunity created by Brazil’s health crisis. With strong infrastructure, declining input costs, and rising global demand, Thai exporters are well-positioned to expand their market share—provided the window of opportunity remains open.
Sources: Available upon request