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Saha Farms, one of Thailand’s leading food producers and major poultry exporters, is accelerating its global expansion strategy after achieving 100% export growth within just three years. The company is also broadening its presence in the food and fisheries sectors, targeting the rapidly growing global market for high-quality protein and future food products.
At Thaifex – Anuga Asia 2026, Saha Farms showcased its comprehensive portfolio of premium food products, including fresh chicken, processed chicken, cooked chicken, and fisheries products, underscoring Thailand’s capability to compete in the increasingly competitive global food industry.
Jaruwan Chotetawan, President of International Marketing, Accounting and Finance at Saha Farms, said the company continues to experience strong business growth, particularly in export markets. Export volumes increased from 110,000 tons in 2022 to 220,000 tons in 2025, representing a 100% increase within three years and reflecting sustained confidence in the quality and standards of Thai food products among international buyers.
Enjoying strong demand
Currently, Saha Farms’ cooked and frozen chicken products are enjoying strong demand across Asia, Europe, and the Middle East, with orders at times exceeding production capacity. At the same time, global consumers are placing greater emphasis on food safety, production quality, and traceability throughout the supply chain.
“Competition in today’s global market is no longer driven solely by price. Product quality, manufacturing standards, and food safety have become key factors in building trust among consumers worldwide. Saha Farms therefore continues to invest in enhancing its production systems to elevate Thai food products to international standards,” Dr Jaruwan said.
For 2026, the company remains focused on expanding its international footprint, increasing the value of processed food products, and developing new offerings tailored to evolving consumer preferences worldwide. The company’s 2025 performance delivered the highest sales, revenue, and profits in its history, highlighting the strength of its operations and competitiveness in global markets.
Beyond poultry
Beyond poultry, Saha Farms is also advancing its fisheries business under the vision of Panya Chotetawan, owner of Saha Farms, with continued leadership from Dr Jaruwan. The initiative aims to capitalize on growing demand for high-quality protein products and future food solutions.
Tilapia has been identified as a key growth product, driven by rising consumption trends in Asia, the Middle East, and Africa. Meanwhile, the company’s catfish products continue to receive positive market acceptance from international customers.
The fisheries division is focused on quality development throughout the entire production chain, from breeding and farming practices to water quality management, feed control, and traceability systems. These efforts are designed to ensure premium-quality fish products that meet international food safety standards and cater to both domestic and export markets through fresh, frozen, and value-added processed products.
Another significant milestone
Participation in Thaifex – Anuga Asia 2026 marks another significant milestone for Saha Farms as it reinforces its position as a global producer and exporter of high-quality food products. The event also reflects the company’s vision of expanding into premium protein and future food segments while contributing to the sustainable growth of Thailand’s food industry on the global stage.