A&P Nutrition: Rebranding, innovation and the future of animal nutrition

Animal Nutrition

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aviNews International at IPPE 2026 in Atlanta, the US interviewed Lukas Maier, CEO of A&P Nutrition to discuss their launch of a new brand built on a strong and well-established legacy.

In this exclusive interview, Magida Corby, aviNews Global Coordinator, explored:

The journey behind the rebranding
How the combined strengths of three companies shape A&P Nutrition’s vision
The value this transformation brings to customers and partners

Mr Maier also shared key insights on market positioning, strategic goals, innovation, and the future of animal nutrition.

Also, the interview dived into R&D priorities, opportunities for innovation toward 2030, and the critical role of education and knowledge-sharing in building long-term customer relationships.

Listen to more video interviews and podcasts here: www.agrinewsplay.com/en

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