Dr Faran Hameed: Collaboration across sectors is vital for sustainability in poultry production

In this episode of aviNews experts, Arief Fachrudin of aviNews Asia interviewed Dr Faran Hameed, a Senior Consultant for Animal Production and Feed Business and the CEO of Safa Agrifood Marketing based in Singapore.

This interview is a follow-up on Dr Hameed’s technical article titled “Asian Poultry Industry Shows Rising Sustainability Consciousness, but Challenges Remain” published in the September 2025 issue of aviNews International. 

Here is the link to access the article: https://avinews.com/en/asian-poultry-industry-shows-rising-sustainability-consciousness-but-challenges-remain/

During the interview, Dr Hameed discussed:

• The biggest barriers—technological, financial, or cultural—to widespread adoption of innovations to improve sustainability in poultry production across Asia’s diverse markets.
• Significant regional disparities—especially between larger commercial farms and smallholder operations—in adopting sustainable practices.
• Evolving consumer education and market incentives, as well as the roles of both governments and industry associations in accelerating the sustainability shift.
• Antimicrobial resistance and a transition toward antibiotic-free production.
• Examples in Asia on the implementation of a circular economy in poultry production.