Vitarich partners with Novogen to elevate egg production in the Philippines
The new partnership between Vitarich Corporation and Novogen aims to bring improved layer genetics to Filipino farmers.
Vitarich Corporation, a key player in the Philippines’ poultry and feed industry, has announced an exclusive partnership with Novogen, a French company specializing in layer genetics. This collaboration will bring the NOVOgen WHITE breed to the country, offering egg producers access to superior genetics designed for higher productivity, efficiency, and adaptability.
The partnership was officially launched at the Clark Marriott Hotel in Pampanga, a key egg producing province. Guests including farm partners, customers, distributors, and government and private sector representatives gathered to discuss the future of egg production in the country. Vitarich CEO Rocco Sarmiento emphasized the company’s commitment to enhancing food security and creating better livelihood opportunities for Filipino farmers.
Mr Sarmiento said the partnership aligns with their company’s commitment to providing farmers with trusted, high-performing poultry genetics that enhance production and profitability, noting that with NOVOgen WHITE, Vitarich can offer a breed that delivers high productivity, excellent feed efficiency, and superior eggshell strength—critical factors for long-term success in the industry.
He also highlighted the role of innovation in the collaboration, adding that producing high-quality eggs goes beyond just farmer care; it requires advanced genetics and optimal nutrition. With Novogen, he noted, Vitarich can ensure Filipino egg producers have world-class solutions that enhance their productivity and profitability. The partnership also fosters international cooperation between France and the Philippines and would help drive long-term economic growth and innovation.
Nogoven CEO Mickael Le Helloco reinforced this vision, citing his company’s dedication to continuous genetic improvement through cutting-edge tools such as genomic selection, RFID technology, and artificial intelligence. The company’s goal, he said, is to accelerate genetic progress and deliver even better products to the market. Novogen has been expanding globally, and Asia is a key region for growth, but to succeed, it needs strong local partners who share its commitment to quality and innovation as Vitarich does.
Beyond genetics
NOVOgen WHITE hens offer a range of benefits tailored to the needs of Filipino egg producers including high productivity, excellent feed efficiency, strong eggshells, and adaptability.
Beyond genetics, Vitarich will provide expert support to customers, including guidance on housing, nutrition, and farm management. Farmers will also benefit from supply chain assistance, ensuring access to high-quality feeds and medications, as well as laboratory testing for water and feed quality.
