16 Oct 2025

Asia Pacific poultry meat preparations market poised for steady growth

Asia Pacific’s poultry meat preparations market is set to reach USD 39.1 billion by 2035, with China and Thailand leading growth.

aviNews Asia

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Asia Pacific’s poultry meat preparations market is set for steady expansion over the next decade, according to a newly published report by IndexBox.

Regional consumption is projected to reach 9.4 million tons by 2035, up from 7.9 million tons in 2024.
Market value is expected to hit USD 39.1 billion, up from USD 31.1 billion in 2024.
Growth is driven by rising demand and sustained trade.

China leads in consumption and production

China continues to lead the region, accounting for nearly half of both consumption and production.

In 2024, China consumed 3.8 million tons of poultry meat preparations and produced 4.1 million tons—50% of the region’s total output. India and Pakistan follow, consuming 1.5 million tons and 582,000 tons, respectively.

Per capita consumption is highest in Japan at 4.1kg, followed by Thailand (3.2kg), and China (2.7kg). From 2013 to 2024, China’s consumption volume grew at an annual rate of 2.6%, while Pakistan posted the fastest growth at 3.9%.

Production hits record highs

Regional production reached 8.2 million tons in 2024, marking a 3.7% increase from the previous year. The market has grown at an average annual rate of 2.7% since 2013, with notable acceleration in 2019 when production rose by 5%.

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In value terms, production rose to USD 33 billion in 2024, reflecting a 3% CAGR over the past decade.

After China, India and Thailand ranked second and third in production, with 1.5 million tons and 901,000 tons, respectively. Thailand showed the fastest growth among major producers at 3.63% annually.

Imports rise, driven by Japan and China

Imports of poultry meat preparations climbed to 711,000 tons in 2024, up 12% year-on-year. Japan accounted for 71% of total imports, followed by Hong Kong SAR and China. China’s import volume surged at compound annual rate of 104.5% from 2013 to 2024, making it the fastest-growing importer in the region.

Imports in 2024:

Japan: 504,000 tons (71% of total imports), USD 2.3 billion in value.
Hong Kong SAR and China: combined for 94,000 tons
South Korea: 32,000 tons
Philippines: 31,000 tons, strong growth at 63.1% CAGR
Singapore: 27,000 tons

Import prices in Asia Pacific averaged USD 4374 per ton in 2024, down 4.6% year-on-year. Of the importing countries, Singapore had the highest price at USD 5097 per ton, while the Philippines had the lowest at USD 2258 per ton.

Thailand dominates export landscape

Asia Pacific exported 1.1 million tons of poultry meat preparations in 2024, up 15% year-on-year. Export volume grew at 3.8% CAGR over the past 10 years. Export value reached USD 4.4 billion.

Thailand led the region in exports with 677,000 tons, followed by China with 354,000 tons. Thailand also commanded the highest export price at USD 4432 per ton.

Export shares in 2024:

Thailand: 64% of export volume, 68% of export value
China: 34% of export volume, 30% of export value

Export prices declined slightly to USD 4190 per ton in 2024, continuing a flat trajectory since 2014.

With China and Thailand anchoring production and trade, and Japan driving import demand, Asia Pacific’s poultry preparations market is positioned for sustained growth through 2035.

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