Aviagen Forum shares fresh insights on poultry industry trends
Aviagen's Asia Pacific Leaders Forum united stakeholders to discuss growth, markets, and sustainability in Asia's poultry industry, underscoring how collaboration and shared expertise are essential in this dynamic market.
In a rapidly evolving poultry industry, collaboration and knowledge exchange are essential for sustainable growth. Aviagen reaffirmed its commitment to fostering innovation and industry dialogue through the Asia Pacific Leaders Forum held in Bangkok on May 12-15, 2025.
As the region’s first event of its kind, the forum brought together poultry leaders, experts, and industry colleagues for an exclusive three-day program designed to address key trends, challenges, and opportunities to guide the industry’s sustainable future.
Featuring 17 world-class speakers, discussions highlighted Asia’s ongoing role as the driver of global poultry growth while tackling the challenges and uncertainties that lie ahead.
Beyond the rich agenda, attendees welcomed the chance to connect and share ideas in an environment that balanced learning with the vibrant hospitality and culture of Bangkok.
📈 Understanding the markets
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As markets become increasingly volatile, with changing geopolitics, evolving technologies and changing workforce and generation demands, business owners must understand the impact of these factors and how to leverage them to remain financially successful.
The agenda highlighted a number of these topics, including the use of solar power as a potential income stream, the requirements of today’s workforce, and the potential for cultured meat to complement traditional protein sources.
Sustainability emerged as a central theme, with Aviagen’s commitment to ‘balanced breeding’ core to the health, welfare, and performance of the flocks in Asia.
The audience learned the value of pairing this potential with investments throughout the production chain to optimize their returns and ensure that broilers continue to be the most sustainable farmed animals.
🌊 Navigating challenges
Aviagen CEO Jan Henriksen acknowledged that while Asia’s growth story is clear, the region must also navigate significant challenges to the global industry.
Rafael Monleon, Business Manager for Aviagen Asia Pacific, added: “We targeted this event as a business development meeting, rather than a bird-management focused one, and the results speak for themselves. The forum underscored how collaboration and shared expertise are essential in this dynamic market.”
Beyond the forum’s insightful agenda, attendees welcomed the chance to connect and share ideas in an environment that balanced learning with the vibrant hospitality and culture of Bangkok.
