15 Jul 2025

Betagro debuts Arnie’s — a protein snack for the modern consumer

This real meat snack is high in protein and designed for evolving consumer habits, with bold flavors, smart formats, and digital accessibility.

aviNews Thailand

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Betagro Public Company Limited (BTG), a leading Thai food company, has expanded its product portfolio by launching ‘Arnie’s’, a new protein snack made from real meat. The product offers exceptional quality, flavor and nutritional value.

The launch reflects Betagro’s commitment to consumer health and its vision of enriching lives through ‘Better Food’ and building strong connections with new consumers’ behavior.

‘Arnie’s’ is crafted for the new generation, combining taste, enjoyment, and protein benefits. The product line has four varieties—crispy salmon skin, crispy crab sticks, crispy shrimp chins, and crispy chicken skin—in five flavors: Classics, Salted Eggs, Tom Yum, Hot & Spicy, and Wingz Zabb.

Oliver Gottschall, BTG’s COO for Food Business, noted the evolving demands of today’s consumers.

“They are more conscious about quality and nutrition, seeking variety, and unique experiences. Arnie’s meets those needs. It is protein-rich, crispy, tasty, fun to eat, and less oily.”

Shaped by shifting habits

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Dr Oliver also highlighted the three major consumer trends that shaped the development of Arnie’s:

Value-driven choices: Quality ingredients, source traceability, and lifestyle-friendly packaging matter more than price.
Digital convenience: Online platforms like Lazada, Shopee, or TikTok Shop are preferred for purchasing.
Social media influence: Platforms like Instagram and Facebook drive interest in new snack trends and viral food content.

Arnie’s represents Betagro bold step into the protein snack market, designed to fit into the fast-paced, digitally connected lifestyle of modern consumers.

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