29 Jul 2025

Betagro taps Blue Yonder to transform its transportation operations

As part of its cost transformation program, Betagro sought a solution to reduce its logistics and transportation costs.

Arief Fachrudin

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As global supply chains remained strained and customer expectations continue rising, logistics modernization has never been more urgent.

In response, Betagro, Thailand’s integrated food company, has selected Blue Yonder to lead the digital transformation of its transportation operations.

Betagro will implement Blue Yonder’s transportation management solutions, which will be carried out by Blue Yonder Professional Services.

Betagro operates across the entire food value chain, from animal feed and pharmaceuticals to livestock, poultry, eggs, processed foods, pet food, and food distribution.

Its production and distribution networks span all regions of Thailand, with exports reaching international markets and neighboring Asian markets.

As part of its cost transformation program, Betagro sought to reduce its logistics and transportation costs. Blue Yonder’s track record in agriculture and ‘farm-to-fork’ supply chains made it an ideal fit.

With Blue Yonder’s transportation management solutions, Betagro will leverage new capabilities to achieve the following benefits:

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Significantly reduced transportation and logistics costs
Near real-time, end-to-end visibility across its operations
Greater agility and responsiveness in a dynamic market
Improved scalability for future growth

“Our primary goal under the Betagro Cost Transformation Program is to achieve significant cost savings. Transportation is a major cost driver. Digitally transforming our transportation management with Blue Yonder’s solution will help optimize our logistics operations, delivering short and long-term cost benefits,” said Paitoon Jiranantarat, Betagro Chief Operational Development & Supply Chain Officer.

Meanwhile, Tependra Lohumi, Chief Technology and Digital Officer at Betagro said Blue Yonder stood out as Betagro’s supply chain solutions provider of choice due to their impressive track record in successfully transforming supply chains across Southeast Asia

Mr Lohumi added that Blue Yonder’s in-depth knowledge of ‘farm-to-fork’ industry’s challenges, combined with their innovative transportation management solutions, makes them the perfect supply chain solutions provider for this critical transformation.

“We are honored to have been appointed by Betagro to help optimize their supply chain operations,” said Antonio Boccalandro, President APAC at Blue Yonder.

“Betagro operates a highly complex supply chain. Our solutions will provide full visibility and control over their transportation network, ensuring the right products reach the right customers at the right time and cost.”

With Blue Yonder’s advanced transportation management solutions, Betagro will unlock real-time visibility and leverage predictive analytics to optimize routes, reduce transit times, and improve operational efficiency. This transformation will allow Betagro to better serve its consumers and retail partners with faster, more reliable deliveries.

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