09 May 2026

Betagro to showcase food innovations at Thaifex – Anuga Asia 2026

The event will be held from May 26-30 at Challenger Hall 1, Impact Muang Thong Thani.

aviNews Asia

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Thailand’s integrated food company Betagro will showcase a broad range of innovative products and food solutions at Thaifex – Anuga Asia 2026 under the theme ‘Serving better food to the world’ as reported by local media.

The event will be held from May 26-30 at Challenger Hall 1, Impact Muang Thong Thani. Trade days run from May 26-29, from 10am to 6pm, while the public day on May 30 will run from 10am to 8pm. Betagro’s booths will be located at 1-SS01 and 1-SS15.

Visitors can enjoy various activities, including live cooking shows by celebrity chefs Paope Jessica Wang, Pooh Poohrin Pattanawiriyawanich, Kratip Chawallakorn Wanthanapisitkul and In Narongrit Saekho. The chefs will demonstrate dishes showcasing premium-quality ingredients from the Betagro and S-Pure brands.

Attendees will also be able to learn cooking techniques and sample a range of products. Additional activity details are available on Betagro Brand’s Facebook and Instagram pages.

Photo: Betagro.

Betagro this year will introduce several new products across its portfolio, including:

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INSPIRED care, a specialized nutrition brand aimed at health-conscious consumers and people with non-communicable diseases (NCDs).
Soul Spice, an Asian-style frozen ready-meal brand.
Soul Sweet, a contemporary Asian-style frozen dessert brand.
High-protein beverages will also make their debut at the event.

Betagro Ventures, the company’s corporate venturing arm focused on foodtech and agritech innovation, will also present blüüm, a new vitamin supplement brand developed by food and nutrition scientists.

Betagro said the showcase is designed for both industry professionals and food enthusiasts, offering visitors an opportunity to explore new food concepts and experiences.

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