07 Oct 2025

Big Herdsman solidifies its presence in Southeast Asia

The company exhibited at Ildex Indonesia 2025 to strengthen its brand in the rapidly growing Southeast Asian market.

Arief Fachrudin

SAVE IN THE LIBRARY PDF FILE

For Big Herdsman, a Chinese company providing solutions for feeding, drinking, ventilation, and environment control for poultry and livestock, Ildex Indonesia 2025 conducted on September 17-19 was a resounding success as the exhibition exceeded the company’s expectations.

Ben Li, General Manager (Indonesia) of Big Herdsman, told aviNews Asia that the exhibition served as a powerful platform to solidify Big Herdsman brand presence in the rapidly growing Southeast Asian market.

He explained that the key indicators of this success include:

High visitor engagement – Big Herdsman’s booth attracted a large number of visitors, such as key decision-makers from major integrated farms. The interest was not just in the hardware, but also in the software solutions the company offers to farms. With automated breeding equipment, integrated controller, farm online system, farmers can always be aware of the condition of their farms even when they are not at their farms.
Quality leads – Big Herdsman generated hundreds of qualified leads, indicating a strong and tangible market demand for the company’s precision livestock farming technology.
Strategic partnerships – The exhibition was crucial for strengthening relationships with existing Indonesian partners and initiating talks with potential new farmer partners, that is vital for Big Herdsman’s market expansion strategy.
Market validation – The positive response validated Big Herdsman’s strategy of tailoring solutions for the specific needs and scales of the Indonesian poultry and livestock sector.

“So, Ildex Indonesia 2025 successfully positioned Big Herdsman as a leading innovative force in Indonesia’s agritech scene,” said Mr Li.

Ben Li (5th from right) and the team of Big Herdsman at Ildex Indonesia 2025.

Smart farming solutions

Continue after advertising.

During the exhibition, Big Herdsman focused on promoting its core ecosystem of smart farming solutions, emphasizing how they work together to create a ‘Connected Farm’.

The key products and solutions highlighted were:

Poultry farming solutions – Smart climate controllers (systems like the BH9200 and BH-9300Pro, were showcased, which automatically control fans, heaters, coolers, and lights to maintain the ideal environment for bird health and growth), automated feeding (solutions that optimize feed delivery and track bird weight in real-time, ensuring efficient FCR and predicting harvest time), and poultry farming management software (central platforms that collect data from all sensors and controllers, providing farmers with actionable insights, alerts, and performance reports on their computers or mobile phones).
Manure process-scraper cage – Layer cage scraper system is a layered automatic feeding system developed by Big Herdsman. The cage can effectively solve the space and time problems of the customer’s chicken manure accumulation and drying. As many as 3-8 tiers can be designed according to the customer’s needs. The system meets the highest requirements in terms of breeding health, egg production performance, and environmental factors.

Business in Indonesia: Strong growth and promising traction

Mr Li revealed that Big Herdsman’s business in Indonesia is showing strong growth and promising traction.

Established and growing presence – Big Herdsman has successfully established a foothold in the market, particularly within the large-scale, integrated poultry sector. The company’s reputation for reliable comprehensive breeding solutions is helping it secure contracts with major players.
Key market focus – Indonesia’s livestock sector is modernizing rapidly to meet domestic protein demand. Big Herdsman’s solutions directly address the local industry’s biggest challenges, namely improving efficiency (FCR), reducing mortality, and maximizing productivity, which makes the company’s value proposition strong.
Strategic importance – The Indonesian market is a key pillar in Big Herdsman’s international expansion strategy. The success at Ildex Indonesia 2025 is a clear indicator that the company’s investment and focus in the region are paying off. The company is moving beyond just selling products to becoming a strategic partner for Indonesian farmers aiming for precision livestock farming.

“All in all, our business in Indonesia is on a positive growth trajectory, capitalizing on the market’s need for technology to enhance scale, efficiency, and profitability in the poultry and livestock sector,” Mr Li concluded.

PDF FILE