05 Sep 2025

Bounty Fresh launches ‘Basta Baon’ campaign for easy meals

Bounty Fresh’s new 'Basta Baon, Bounty Fresh' initiative makes meal preparation faster, easier, and more flavorful for busy consumers.

aviNews Asia

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Bounty Fresh Food Inc, one of the Philippines’ leading food companies, has a new campaign, ‘Basta Baon, Bounty Fresh’, designed to make everyday meal prep easier, faster, and more flavorful for Filipino families.

Part of the brand’s broader thrust, ’The One You Deserve’, the new initiative responds to growing demand for convenient, nutritious food. According to Food Industry Asia, 81% of Filipinos believe maintaining a healthy diet is a personal responsibility—but busy schedules often get in the way.

“We believe that wholesome food should never be compromised, even on the busiest days,” said Kenneth Cheng, CEO of the Bounty Fresh Group. “Through this campaign, we aim to offer convenient, quality options that take the stress out of meal prep so you can spend more time on what truly matters.”

What’s in the lineup?

To support the campaign, Bounty Fresh is highlighting a range of products design for fast preparation and big flavor:

Crispy & crunchy favorites: Nuggets, Popcorn Chicken, Mixed Shaped Nuggets, and Chomp, which are perfect for dipping, snacking of adding to salads.
Savory sensations: Pre-seasoned, ready-to-cook Filipino classics like Pork Tocino, Garlic Longganisa, and Chorizo Style de Cebu.
Baon essentials: Premium eggs and fresh chicken cuts for those who prefer to cook from scratch and customize their meals.

Bounty Fresh is one of the trusted names in the Philippine poultry market. This campaign reinforces its goal to give consumers fresh and ready-to-cook options that make it easy to pack smarter, eat better, and enjoy every bite—without sacrificing time or nutrition.

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