The company's technical schools are traditional and are already part of the clients' agenda. This year, the event took place between May 6th and 10th, in Florianópolis.
Between May 6th and 10th, Cobb-Vantress, the oldest poultry genetics house in operation in the world, held the first edition of the Latcan Technical School, bringing together more than 150 client poultry companies from 19 countries in America. Technical schools are already traditional company events, forming part of customers' agendas. This year, for the first time, customers from all over America were brought together, totaling 255 participants who, together, represent more than 80% of the continent's poultry farming. The Cobb LatCan School was held at the Costão do Santinho hotel, in Florianópolis (SC).
The purpose of the event was to debate the main advantages of the Cobb genetic package, in addition to presenting good practices registered with customers to optimize production performance. Solutions for daily production challenges and the particularities of the Cobb bird, as well as effective chicken management techniques, were presented by a select team of experts from the company and invited companies and institutions.
In his opening speech, Cobb's general director for the LatCan region, Bernardo Gallo, highlighted that the current moment is one of excellent results for poultry farming in the entire region, after a difficult year, in 2023. According to the executive, also In the phase of good results, as has been the year 2024, companies in the sector must maintain their focus on specialization and technical knowledge, to sustain growth in the coming years.
“Our customers have shared excellent results and we are proud to be part of this, because we are committed to sharing genetics and knowledge, helping to build a better future side by side with the sector. These results are also the result of Cobb's decision, in the past, to invest heavily in genetic progress”, emphasized Bernardo Gallo.
The meeting brought together presentations from Cobb's global experts in the areas of Research & Development, Incubation, Management, Ventilation, Reproduction and Technical Service. The program also included presentations on poultry production challenges, with good practices recorded in the field, taught by Cobb's team of regional managers in South America and Central America.
The presentations demonstrated that positive final results begin to be built with the application of good incubation practices, which will be responsible for the generation of good quality chicks. The initial handling of the chicken, in the ventilation and body temperature control phase, is also essential to ensure good performance in the final production phase.
According to Vitor Hugo Brandalize, director of Technical Support at Cobb LatCan, the modern bird presents accelerated results, due to years of genetic improvement. For this potential to be materialized, specific needs in management techniques are fundamental.
“Greater growth speed has a direct impact on accelerated metabolism and food conversion, which are optimized, but imply greater generation of body heat. Therefore, management focused on meeting the bird's needs, in terms of ventilation and ambient temperature, at each stage of production, are key factors in ensuring that the chicken expresses its full genetic potential”, explained Brandalize, director of Technical Support from Cobb LatCan.
For the associate director of Marketing at Cobb Latcan, Cassiano Bevilaqua, the Technical School plays an important role in contributing to achieving results on the field. “The proposal to bring together a majority share of the continent's poultry market also meets our mission of sharing technical knowledge, successful initiatives and information that can optimize production. We hope that all the shared know-how can support the achievement of new results to be highlighted”, assessed Bevilaqua.
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