Cresta Group: Tradition, innovation and poultry welfare driven by Zucami

• Today, its operations include the production of commercial eggs, pasteurized eggs, processed hens, balanced feed, and organic fertilizer. However, one of the most important pillars in the modern evolution of its production has been the incorporation of Zucami’s poultry systems and equipment.

A FAMILY BUSINESS THAT REINVENTS ITSELF WITHOUT LOSING ITS IDENTITY

Although Cresta Group was officially launched as an umbrella brand in January of this year, its history is built on more than six decades of accumulated knowledge. Family leadership has been key to navigating the challenges inherent in any generational transition.

Each stage brought new lessons: from understanding what consumers value in eggs, to specializing the formulation of balanced feed to provide better productive results for both small and large producers.

The trajectory has also involved experimenting, innovating, and taking commercial risks, such as launching pasteurized liquid eggs in Guatemala, which today is a highly demanded category both industrially and domestically.

• The commitment to added value and differentiation has marked every product developed by the group.

INNOVATION THAT RESPONDS TO REAL MARKET NEEDS

One of Cresta Group’s greatest achievements has been identifying opportunities to transform consumption habits and modernize traditional processes.

• An example of this is the introduction of pasteurized liquid egg white in packaging, which has become a highturnover product in supermarkets, gyms, and households. Another case is the incorporation of readyto- eat hard-boiled eggs, a healthy and practical snack that responds to current trends of convenience and conscious eating.

These achievements not only demonstrate market vision, but also technical and operational capacity to sustain efficient, safe, and consistent production. And at this point, the choice of housing and poultry management systems has been decisive.

ZUCAMI: THE BACKBONE OF POULTRY PRODUCTION AT CRESTA GROUP

The journey of Cresta Group with Zucami began more than 25 years ago, when the company decided to modernize its hen housing and management system. The decision was not accidental: it was the result of a technical evaluation, experiences of other producers in the region, and the trust generated by Zucami’s professional advice.

ZUCAMI CAGES FOR BREEDING, REARING, AND LAYING

The Group uses traditional Zucami cages in all production phases. According to their experience, the benefits have been clear and consistent:

• Cleaner and more uniform eggs
• Better sanitary control
• Reduction of mortality and stress
• Optimization of space without compromising welfare

In addition, the structural robustness of the cages has been a key factor. Their durability and low spare parts requirements allow for stable long-term operation.

FEEDING AND EGG COLLECTION SYSTEMS

The automatic Zucami feeding and egg collection systems have made it possible to improve daily efficiency, reducing time and minimizing losses due to egg damage. The internal workflow was optimized without the need to increase operational workload.

MANURE REMOVAL SYSTEM

Zucami’s manure extraction and transport system strengthens biosecurity and facilitates the process of transforming organic fertilizer. This has been especially relevant in Cresta Group’s production model, where fertilizer has commercial value and is part of a comprehensive utilization cycle.

ANIMAL WELFARE: MORE THAN AN IDEA, A REAL PRACTICE

The conversation about animal welfare is now a leading topic in the global poultry industry.

For Cresta Group, welfare is measurable: constant access to water, feed, ventilation, adequate lighting, and the absence of thermal and sanitary stress. Here, once again, Zucami occupies a decisive position. The cages allow:

• Maintain stable environmental conditions
• Protect the birds from diseases
• Reduce cross-contamination
• Ensure consistent hygienic and sanitary management

The hen, being in a controlled environment, produces more and better. And if the hen produces, it is because she is comfortable: a hen that is not well simply does not lay eggs.

A RELATIONSHIP BUILT ON TRUST

Beyond the technical benefits, the relationship between Grupo Cresta and Zucami has been built on an essential value: trust.

For 25 years, human support, constant advice, and commercial closeness have been part of a relationship that goes beyond a transaction.

Today, Grupo Cresta trusts Zucami because:

• The equipment fulfills its promise
• The support is accessible, honest, and direct
• The relationship is transparent and long-term

In the words of the management team:

“We no longer even request quotes elsewhere. With Zucami there is trust, results, and friendship. That is worth more than any price.”

CONCLUSION

Poultry modernization does not happen by chance. It is the result of vision, discipline, perseverance, and good decisions. Grupo Cresta has demonstrated that sustainable growth is built on quality, innovation, and the selection of expert strategic partners.

And on that path, Zucami has not only provided equipment: it has contributed stability, efficiency, and real well-being for the birds.

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