QUESTIONS FOR GREG TYLER
AviNews International had the privilege of speaking with Greg Tyler, President and CEO of the USA Poultry & Egg Export Council. Mr. Tyler has a Bachelors and master’s degree in Agricultural Economics, with concentrations in Marketing from the University of Georgia. Prior to working for the USA Poultry & Egg Export Council (for the last 28 years), he worked for 4 years with USDA’s Foreign Agricultural Service in Washington D.C.
What is the USA Poultry & Egg Export Council about?
The USA Poultry & Egg Export Council (USAPEEC) stands as a non-profit, membership-based trade organization established by the industry with the sole mission of enhancing the global export sales of U.S. poultry and egg food products.
Encompassing a broad spectrum, the Council advocates for virtually all poultry and egg food products, spanning chicken, turkey, duck, eggs, game birds, and their associated processed derivatives.
Established in 1984 through a grant from the Southeastern Poultry and Egg Association, USAPEEC gained independent status in 1985.
Guided by its member companies, the Council provides an array of services and advantages to industry members.
These include acting as an information hub, conducting market research and facilitating foreign market access, engaging in advertising and promotional activities, offering trade servicing and leads, organizing educational programs, coordinating trade contacts and meetings, providing sales data, and fostering the positive image of U.S. poultry and egg products.
It is important to note that all activities undertaken by the Council are export-focused, with no involvement in domestic promotional initiatives.
Tell us about the role played by the poultry sector in the USA
The U.S. poultry meat industry, a cornerstone of American agriculture, has established itself as a global leader, consistently exceeding expectations in both production and meeting evolving consumer demands.
Over the past 30 years, the industry has made significant investments in advanced production and processing technologies, aligning with market expectations for product variety, quality, and affordability.
This investment has cemented poultry meat as the primary protein source in American diets, with chicken and turkey becoming household staples.
Similarly, the egg industry has adapted to consumer preferences, positioning eggs as a versatile and nutritious option in a variety of culinary applications.
Growth ...
