Veenendaal, The Netherlands / United States – HatchTech Group announces the appointment of Ben Green as National Sales Manager USA, reinforcing its long-term commitment to the U.S. hatchery industry. In this role, Green will support the continued adoption of HatchTech’s advanced incubation solutions and SelEggt in ovo sexing technology across the United States.
With over 30 years of experience in the poultry industry, Green brings extensive expertise in hatchery operations, production, and commercial support. For the past eight years, he served at Cobb as Senior Director of Hatcheries and Transportation. His deep understanding of U.S. poultry operations positions him to effectively align HatchTech’s technologies with the practical and operational needs of the market.
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“I have known HatchTech for more than 20 years and have closely followed the performance its products deliver in practice,” said Ben Green.
“It is the combination of HatchTech’s incubation concept, the consistently high-quality chicks produced, and the proven field performance of those chicks that convinced me that taking this next step in my career is the right one.
HatchTech’s continuous drive to achieve the very best, and its ability to translate that ambition into smart solutions, such as Laminar Airflow Technology for setters and hatchers, cost-efficient designs that reduce building costs by up to 30%, and advanced innovations such as HatchCare and SetCare, gives me great confidence in both the technology and the organization behind it. I am highly motivated to help U.S.-based customers benefit from these solutions.”
Robin van Ginkel added: “The United States is a key strategic market for HatchTech, and we are fully committed to building our presence there for the long term. We are here to stay. By investing in experienced professionals such as Codie and Ben, we ensure that our U.S. customers receive the expertise, support, and partnership they need to achieve the best possible results from our researchbased technologies.”
As part of its expansion strategy in the U.S., HatchTech is also investing in local infrastructure, including a dedicated spare parts warehouse and enhanced technical support within the United States, ensuring faster service and closer customer support.
HatchTech Group is a family-owned company with over 30 years of experience and a presence in more than 45 countries, dedicated to delivering research-based incubation solutions for the U.S. hatchery and poultry industry. The company focuses on creating measurable added value across the hatchery and broader poultry production chain.
HatchTech’s incubation technologies are designed to provide optimal and uniform conditions for every egg and chick, enabling U.S. poultry producers to achieve consistently high chick quality and strong on-farm performance. In addition, SelEggt, HatchTech’s DNA-based in ovo sexing technology, offers hatcheries an accurate and profitable alternative to traditional vent sexing for parent stock, supporting more efficient and sustainable operations.
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