Hubbard Efficiency Plus officially launched in Pakistan

Noor Poultry and Hubbard recently held seminars in Karachi, Islamabad and Lahore to introduce the Hubbard Efficiency Plus in Pakistan.

These successful seminars were well attended by members of the broiler industry, including parent stock and broiler producers, dealers, leading businessmen and executives, all showing strong interest and active participation.

Since the late 1970s, Hubbard has played a significant role in Pakistan’s broiler industry, consistently supporting its growth through both challenging and successful periods.

In October 2025, Hubbard appointed Noor Poultry as the official distributor of the Hubbard Efficiency Plus in Pakistan. This collaboration aims to strengthen the Pakistani broiler sector by supplying high-quality, high-performing breeding stock with good welfare and feed efficiency.

During the seminars:

• Dr Naeem Tariq, Hubbard’s Country Manager for Pakistan, reflected on Hubbard’s legacy in the Pakistani broiler industry and the prospects of the important collaboration between Hubbard and Noor Poultry for local production of Hubbard Efficiency Plus parent stock in Noor Poultry’s state-of-the-art facilities, emphasizing the importance of high-quality breeding stock production in Pakistan.
• Hubbard’s Global Sales Director, Bruno Briand, gave an overview of the Hubbard company and its significant investments in the R&D facilities in the US and France to ensure continuous and efficient genetic gain and performance. He also elaborated on the global presence and growing popularity of the Hubbard Efficiency Plus since its introduction in 2019.
• Dr Roberto Yamawaki, Hubbard Global Technical Director, presented performance data of the Hubbard Efficiency Plus breeders and broilers across various regions in the world. He shared results from 46 million parent stocks in 40 countries, demonstrating strong results under diverse conditions.
• Ehsanul Kabir Mosru, Hubbard Senior Technical Manager for Asia, presented the strong performance of Hubbard Efficiency Plus breeders and broilers under South Asia’s challenging conditions.
• During the keynote address, Sohail Ahmad, COO of Noor Poultry, highlighted Noor Poultry’s success story and the dynamic future planning of grandparent projects.
• Mohammad Shoaib, Head of GP Operations at Noor poultry, gave an outline of the grandparent farms and grandparent hatchery, discussed structural biosecurity, shared the layouts, and emphasized Noor Poultry’s commitment to producing high-quality parent stock.
• At the conclusion of the seminars, Arsalan Sarwar, Director of Noor Poultry, reiterated the commitment to supporting the Pakistan poultry industry by proving high quality Hubbard Efficiency Plus parent stock. He also thanked the numerous participants for making these seminars successful through their active participation.

Newly built state-of-the-art grandparent facilities

Noor Poultry is currently building advanced facilities for the grandparent project. Hubbard and Noor Poultry are committed to setting a new standard of excellence in the Pakistani poultry industry.

Noor Poultry is expecting to deliver the first Hubbard Efficiency Plus parent stock by the first half of 2027.

During the site visit, Hubbard and Noor Poultry expressed their enthusiasm for the excellent progress made on construction of the grandparent farms and hatchery in the Thal Desert.