20 Aug 2025
Indian Poultry Alliance’s total revenue set to touch USD 91m
This milestone marks one of the fastest scale-ups in India’s organized poultry sector.
Indian Poultry Alliance (IPA), a subsidiary of India’s Allana Group, is set to achieve a total revenue of USD 91.43 million in its first year of operations, marking one of the fastest scale-ups in India’s organized poultry sector.
This milestone comes less than a year after its launch in November 2024 at Poultry India exhibition, where Allana Group committed USD 120 million to create a fully integrated poultry venture with nationwide reach.
“Gearing to touch USD 91.43 million in our first year reflects the structural change we are working to unlock in India’s poultry sector. Our integrated model, rapid geographic expansion, and strategic acquisitions are building the foundation for India’s transition from a fragmented, wet-market-led supply chain to a modern, processed poultry ecosystem. As consumer demand for safety, consistency, and convenience accelerates, IPA is positioned to set new benchmarks and shape the industry’s trajectory for the next decade,” said Dr Chittranjan Behl, IPA Chairman.
Integrated model
Fueling its USD 120 million poultry expansion blueprint, IPA has rapidly deepened its presence across Kishanganj, Zaheerabad, Coimbatore, and Aligarh through an integrated model spanning breeder farms, hatcheries, feed plants, broiler contract farming, value-added lines, and rendering units.
This growth trajectory has been supercharged by the USD 34.28 million acquisition of Kwality Animal Feeds in March 2025, with an additional USD 22.86 million earmarked for scaling operations.
Kwality’s stronghold in West and South India, long-standing QSR partnerships, and advanced feed capabilities have significantly boosted IPA’s production capacity and market reach.
Doubling market share and retail business
India’s poultry market, valued at USD 26.33 billion in 2024, is projected to grow at a CAGR of 12.6% to USD 96.34 billion by 2033, driven in part by a rapid shift from wet-market chicken to safer, more consistent, and convenient processed formats. Despite this trend, processed poultry currently accounts for only 10% of the market.
IPA aims to double this share to 20% by 2030, while targeting a company total revenue of USD 228.58 million by 2027.
By year-end, the company will roll out an integrated protein retail distribution platform for chicken, seafood, and lamb, leveraging the Allana Group’s nationwide network of 4,000 retail stores.
New chicken processing plants
Looking ahead, IPA is building a network of seven modern chicken processing plants supported by Allana Group’s established cold chain, reefer transport, waste management, and export infrastructure.
The company plans to leverage its USD 120 million investment to establish a greenfield chicken processing plant, adding organic capacity alongside the company’s inorganic growth initiatives.
All of this will enable the company to make processed chicken among the most cost-competitive in the country and accelerate adoption once the 20% processed poultry milestone is achieved – paving the way for a transition toward 50% processed poultry in the years ahead, in line with patterns seen in other high-growth emerging markets.
