Content available at:
Español (Spanish)
SAO PAULO, BRAZIL (November 21, 2023) – Intelligent nutrition company Novus International recently appointed a commercial director to oversee its business operations throughout Latin America.
Alessandro Lima was promoted to the new leadership role in October. The position is responsible for leading the commercial strategy across Latin America, particularly in the key markets of Brazil, Colombia and Mexico.
Lima joined NOVUS in 2021 as senior regional business manager for Brazil. Gonzalo Prat, senior director and managing director for the Americas, says Lima established himself as a change-maker during his short time with the company.
“He’s done an excellent job rebuilding our team in Brazil and making strong progress to achieve the goals and objectives leadership has created for the region,” he says. “He’s demonstrated a desire to lead and an understanding of the market that can help create wins for our team. With Alessandro as commercial director, the team gains speed, seniority, and experienced decision-making that I expect will mean positive improvements for our customers in Latin America.”
As the new commercial director, Lima’s goals for the region include strengthening collaboration between the sales and technical teams, ensuring customer understanding of the products and services available to them, and having the right talent with the necessary skill set to optimize customer experiences.
“Our largest investment in recent years has been in our people. The work that Technical Services Managers Debora Reolon, Ph.D., and Kelen Zavarize, Ph.D., are doing is a great example of how NOVUS is creating partnerships that are focused on feeding solutions instead of treating problems,” he says.
And, for him, customer intimacy is key to creating lasting partnerships in the animal agriculture industry.“Meeting with the customer in person is essential to understanding their business and their goals,” he says. “I want NOVUS to be the customer’s nutrition partner for everything from gut health and meat quality to feed cost savings and eggshell quality.”
In Latin America, NOVUS provides intelligent nutrition solutions to swine and poultry producers as well as feed mills and premixers. The company’s science-backed solutions focus on gut health and performance (particularly in antibiotic-reduced/free operations), reproductive and structural health (including optimizing progeny livability through maternal nutrition), and sustainable protein production.
For more information on the solutions available to customers in Latin America, and around the world, visit novusint.com.
###
Novus International, Inc. is the intelligent nutrition company. We combine global scientific research with local insights to develop innovative, advanced technology to help protein producers around the world achieve better results. Novus is privately owned by Mitsui & Co., Ltd. and Nippon Soda Co., Ltd. Headquartered in Chesterfield, Missouri, U.S.A. novusint.com.
Subscribe now to the poultry technical magazine
AUTHORS
Sustainability in Poultry Production Through the Efficient Use of Poultry Manure
Zucami Technical TeamBioZyme® Relies on AO-Biotics® to Accomplish its Mission
Biozyme Technical TeamA Summary of Learnings From the 49th Incubation & Fertility Research Group (IFRG) Meeting
Edgar O. Oviedo-RondónPoultry is Good, People Should Know It
Nicolò CinottiChick Quality – Part I
H&N Technical TeamA Signal Light Feeding Program for Breeder Flocks
Chance BryantAdvancements in Poultry Salmonella Vaccine Strategies: Balancing Safety and Immunogenicity
Santiago Uribe-DiazHow Can Poultry Nutrition be Optimized to Seek Profitability and Sustainability?
Edgar O. Oviedo-RondónEffects of Chronic Stress and Intestinal Inflammation on Commercial Poultry Health and Performance: Part II
Guillermo TellezAntioxidants in Layer Feed
Christine LaganáThe Reasons Why the World is Moving to Community Nests
Winfridus BakkerFrom Broiler Processing: Preparing to Feed the World Nutritionally!
Eduardo Cervantes LópezFeathers, Fans, and Fahrenheit: The Ultimate Chick Comfort Guide!
Udaykumar MudbakheDepression, Air Speed and Path of Incoming Air
Brian Fairchild Michael Czarick