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Poultry is Good, People Should Know It
FOOD IS CENTRAL TO OUR LIVES
Food is perhaps the most essential of our primary needs, and something we are all deeply connected to. Food is a theme woven throughout our history. Scarcity has sparked wars, hunger has driven migration, customs define our communities.
Over the years, we have learned and cultivated various tools and systems as a means of meeting our needs, but as the global population (and therefore demand) has increased, these systems have had to adapt to continue meeting those needs.
That necessity has led to the development of international trade – a vast, complex system that supports nations in balancing their resources, allowing for the movement of food to places where local production alone may not suffice.
The evolution of the food system has brought with it critical challenges and responsibilities
Issues like food safety, food security, animal health and welfare and sustainability have rightly emerged as focal points, considered equal in importance to production itself.
They are a given for those producing our food, but they are not always well understood by those consuming it.
As a result, food production faces a serious discrepancy: the gap between its internal efforts to stay on top of discussion and public perception, often shaped by incomplete or misleading information.
Over time, this has led to something of a paradox, one that is incredibly difficult to escape. Food production, key to providing our essential needs, has become a frequent target of criticism in the public area – and the poultry sector is no exception.
It is a complex paradox, one that our sector exemplifies particularly well, whereby there is conflict between the perception we have of ourselves, versus how we are perceived externally.
Certainly, the rise of vegetarianism and veganism have added a layer of complexity to the debate, presenting alternative viewpoints that challenge the role of meat in a thriving, resilient and sustainable food system.
We want to make it clear that we are not telling people what they should or should not eat. We respect everybody’s choice. However, what we do not want to see are those who do not recognise the values that define the poultry sector telling our story for us.
Despite playing a crucial role in our global food security, providing nutritious, affordable...
