Saongwon targets European market with chicken products

Saongwon, a South Korean frozen and traditional food company founded in 1995 and specializes in making classic Korean comfort and street foods easy to cook at home, is taking part in SIAL Paris 2026 from October 17 to 21 in France to showcase the competitiveness of traditional Korean foods and expand into the European market.

At the exhibition, Saongwon is also showcasing products made with chicken. It will focus on meeting with overseas buyers and identifying new business partners.

The company is presenting products that combine modern manufacturing technology and convenience with jeon, a traditional Korean food, as well as products made with chicken, highlighting new possibilities for K-food in the European market.

As exports of processed chicken products from Korea to Europe have recently gained momentum, opportunities for related products to enter overseas markets are also expanding.

With a range of processed products—including samgyetang, dakgangjeong and frozen chicken—entering the European market, Saongwon is also seeking to expand in the region by developing chicken products that reflect changes in the local market and consumer demand.

Saongwon believes its accumulated expertise in advanced rapid-freezing technology and systematic hygiene management will help it meet the needs of local consumers.

Saongwon’s Fried Shiitake Mushroom with Chicken, promoted at the show, is a savory Korean-style fritter featuring thick, juicy shiitake mushrooms coated in a light, crispy batter. Each piece delivers a satisfying crunch on the outside and a tender, umami-rich bite on the inside — a perfect harmony of texture and flavor. Made with high-quality shiitake mushrooms, this dish is ideal as a side, snack, or party appetizer.

A Saongwon representative said, “SIAL Paris brings together food industry professionals from around the world, making it an important opportunity to showcase the competitiveness of Saongwon’s products directly to global buyers. We will continue to develop products that reflect the needs of overseas consumers, drawing on the taste and manufacturing strengths of traditional Korean foods, and enhance K-food’s competitiveness in global markets.”

“We plan to expand our overseas business across a range of product categories, including jeon and chicken products, and actively identify new export opportunities in global markets, including Europe.”