The importance of R&D due to the demand in egg companies

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Nowadays, any company competing in the food industry has to pay attention to the changes in consumer and market behavior. Based on recent projects that I had the opportunity to have interacted with with various food companies, I want to highlight two important issues in this article.

• The first has to do with a curated list of topics and trends that food and agribusiness researchers and executives talk about, and which is also related to the meat and egg business.
• The second objective is to come up with a list of questions that companies can use to be more demand-driven (trying to understand markets and satisfy consumers), almost as if it were routine work material.

The so-called “Farm to Markets” or direct sales channels from poultry farmers to consumers (“Direct Sales to consumers”) are growing and represent an important opportunity for the creation of value for poultry farmers as individuals or organizations of poultry farmers.

Locally produced foods are gaining value among consumers and represent an opportunity for differentiation, using origins, labels, stamps and identification for retailers. Be on the lookout for the “buy local” movement to capture opportunities and the tendency to meet your farmer (where was my food produced and by whom?), Building urban consumer links with rural life.

The gaps are increasing between good and medium-sized companies, individuals, economies and the strategies they will try to include, increasing the participation of smaller producers in the chain. This allows for the latter to receive much more attention from consumers and the media. The growing food business will require many talented people and this resource will become a challenge for companies in the food chains