Why is investment important for modern poultry equipment?

Seeking the answer to exactly when and how to do it, without compromising money and knowledge, are the keys to success in any investment...

With the entry of new technologies and different concepts in the market for eggs for consumption and meat, we must be clear about where we are and where we are going, but above all, if it is worth taking a step towards this direction because the experience from other markets and seeking the answer to exactly when and how to do it, without compromising money and knowledge, are the keys to success in any investment in our sector.

Whenever something new appears in our market (which is very restricted and full of peculiarities), whether in new production concepts or equipment, it is normal for us to be afraid and insecure if we have to believe and adapt to it with the idea to make an investment.

• However, in this globalized world in which we live, where information is almost instantaneous, we cannot be arrogant and believe that we know everything and do not need help.
• Therefore, we need to make some shortcuts; we cannot and must not persist in mistakes that have occurred in other markets.

Shortening paths aims to exchange knowledge, showing what has worked well and