New zootechnical additive product: one example of ongoing Europe portfolio expansion
MAASTRICHT, The Netherlands – Phibro Animal Health Corporation, a leading global diversified animal health and mineral nutrition company, announced the BA-King probiotic poultry launch, featuring Bacillus velezensis NITE BP-01844, a gut flora stabilizer for use in both in-feed and in-water applications, at the 2025 European Symposium on Poultry Nutrition (ESPN).
BA-King, part of the family of MicroLife ® direct fed microbial products, is proven to help modulate gut microflora, which can lead to improved intestinal health performance in poultry, helping producers protect their bottom line.
“This is an important launch for Phibro Animal Health because it strongly reaffirms our commitment to poultry health and poultry farmer profitability,” says Yves Baetens, Marketing Manager Europe at Phibro Animal Health. “This launch is a strategic part of our ongoing expansion in Europe as Phibro seeks to build on its reputation as a reliable animal health industry leader in the community.”
Study results presented by Dr. Vasil Stanev, Global Director Technical Services Poultry Nutrition and Health at Phibro during the 2025 European Symposium on Poultry Nutrition evaluated the effects of BA-King, simulating a non-specific enteritis challenge in broilers. Results of the study demonstrated a positive effect on performance as well as reduced mortality, intestinal inflammation scores and pathogen load in the intestinal tract, indicating that BA-King helps support intestinal health and performance in broilers.¹
Dr. Stanev noted that the key benefits of feeding BA-King for poultry farmers include:
BA-King can be used in a wide variety of poultry production areas, including all species for fattening, chickens reared for laying, turkeys reared for breeding, minor poultry species reared for laying or breeding and ornamental birds.
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Baetens said “Phibro is proud to support producers by providing access to proven effective poultry products like BA-King that can help them meet the growing demand for healthy, affordable food. This launch continues our long tradition of developing and manufacturing safe, innovative and effective animal health solutions in Europe and around the globe.”
The launch of BA-King follows Phibro’s 2024 acquisition of certain Zoetis products and assets, which included over 37 product lines sold in approximately 80 countries. Since entering the European dairy cattle nutrition market in 2012, Phibro Animal Health has continued to expand its portfolio of solutions with additional products for more animal species.
For more information about BA-King or additional Phibro offerings, contact your country’s Phibro representative or go to Europe.pahc.com/contact.
¹ Stanev, V., Buisker, T., Bolek K., Gomez, L., and Bonaspetti, S. (2025, June 23-26). Abstract: Effect of B. velezensis (Amyloliquefaciens) at Different Inclusion Rates on Performance and Intestinal Health of Broilers. 2025 European Symposium on Poultry Nutrition (ESPN), Maastricht, Netherlands
About Phibro Animal Health Corporation
Phibro Animal Health Corporation is a leading global diversified animal health company. We strive to be a trusted partner with livestock producers, farmers, veterinarians, and consumers who raise or care for farm and companion animals by providing solutions to help them maintain and enhance the health of their animals. For further information, please visit www.pahc.com.
