
Joypurhat in Bangladesh has marked a significant milestone in the nation’s poultry industry with the inauguration of Bangladesh’s first SmartStart post-hatch feeding hatcher system, developed by Royal Pas Reform from the Netherlands.
The ceremony was graced by senior officials from the Department of Livestock Services (DLS) in Joypurhat, and attended by more than 50 local farmers, hatchery professionals, industry leaders, and representatives from leading poultry companies.
The program was coordinated jointly by LightCastle Partners and Royal Pas Reform, with strategic support from Larive International, the Embassy of the Kingdom of the Netherlands, and AXON Limited as Royal Pas Reform’s local business partner in Bangladesh.

Post-hatch feeding: A science-based step toward better chick quality
Traditionally, newly hatched chicks often experience 24-48 hours of feed and water deprivation before transportation and farm placement due to hatch window, processing, and logistics.
Scientific research has shown that prolonged early fasting negatively affects:
Post-hatch feeding, also known as early feeding, provides chicks with immediate access to nutrients, hydration, and energy directly inside the hatcher. This supports physiological maturity and a smoother transition from embryonic to independent life.

As an incubation and hatchery specialist perspective, early feeding:
Global commercial hatcheries increasingly adopt this technology as modern poultry production becomes more welfare-focused, performance-driven, and biologically efficient.

How SmartStart works: Inspired by nature, engineered for hatcheries
Royal Pas Reform’s SmartStart has been designed as a practical, hygienic, and hatchery-friendly early feeding solution. The system introduces a specially engineered hatcher basket with an integrated ‘balcony’, where semi-moist feed is provided in direct reach of the chicks immediately after hatch.
What makes SmartStart unique is its use of natural deep eutectic solvents (NADES) technology to retain moisture in the feed, keeping it fresh, safe, and biologically suitable for neonatal chicks. This allows:
This design ensures chicks have continuous access to both feed and hydration without compromising hatch conditions, ventilation strategy, or incubation environment stability. As chicks begin to consume the semi-moist diet, they maintain hydration, energy status, and physiological readiness for farm placement.

Benefits already recognized worldwide
Commercial hatcheries adopting post-hatch feeding systems like SmartStart are reporting:
For integrators and hatcheries, the outcome links directly to biological efficiency, welfare compliance, and economic performance—key pillars of modern poultry production.
A positive trend for Bangladesh poultry industry
With Bangladesh rapidly modernizing its poultry sector, SmartStart represents a forward-looking investment in science-driven hatchery management, chick welfare, and performance innovation.
The move aligns the country with leading international hatchery practices and signals a new direction toward higher-quality chick production.
As the industry continues to evolve, post-hatch feeding systems are expected to become a growing trend in commercial hatcheries seeking competitive performance, improved welfare standards, and stronger flock results.
Conclusion
The inauguration of Royal Pas Reform’s SmartStart system in Joypurhat is more than a technological installation—it represents a scientific advancement, a welfare improvement, and a strong step toward the future of Bangladesh’s poultry industry.
By integrating innovation with practical hatchery operations, SmartStart is poised to deliver improved chick quality, better early performance, and enhanced confidence for poultry producers across the country.
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