The U.S. Soybean Export Council (USSEC) is set to host CrushCon 2025 in Dubai on December 3-4, 2025, bringing together approximately 200 participants from across the Middle East, North Africa, and South Asia (MENASA) region.
As USSEC’s flagship annual event for MENASA, CrushCon spotlights the pivotal role of U.S. Soy in protein and edible oil throughout the region. This year’s theme—Connect. Collaborate. Catalyze—underscores the USSEC’s mission to foster partnerships, share insights, and drive innovation in the soy industry.
Delegates can look forward to:
Kevin Roepke, USSEC Executive Director for MENASA, emphasized the event’s significance.
“CrushCon remains one of our most coveted regional events and this year we have a dynamic line-up of speakers from across the world. Attendees will gain insights into global trade and learn about the pivotal role U.S. Soy plays in food systems,” he told aviNews Asia.
Powered by its Right to Protein initiative, USSEC will also host its annual HungerCON Champion Award. This accolade recognizes the efforts of pioneers championing food and nutrition security in the region. This year’s nominees include Pakistan’s Dr Kauser Abdullah Malik, India’s Dr B.M. Prasanna, and Nepal’s Bonita Sharma. The winner will be announced during the event. HungerCON spotlights U.S. Soy’s ongoing commitment to nourishing the world
With its blend of strategic discussions, technical sessions, and networking, CrushCon continues to position U.S. Soy as a trusted partner in global food and feed supply chains.
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