Farm’s Best Food Industries Sdn Bhd, a subsidiary of CAB Cakaran Corp Bhd, is expanding its Omega-3 Chicken CSR Campaign across Malaysia. Launched at the iFood Expo Cultural & Food Festival 2025, the initiative aims to support cancer patients and their families through community-driven fundraising.
The campaign will run until the end of May 2026. For every USD 6.05 spent on Omega-3 Chicken products, Farm’s Best will contribute USD 0.24. The company has set a fundraising target of USD 12,100 to help strengthen cancer support programs nationwide.
Supporting families through food purchases
The campaign reflects Farm’s Best commitment to social responsibility and its mission to ease the emotional and financial challenges faced by families affected by cancer. Company spokesperson Ann Cheong noted that consumer response has been encouraging, showing strong public willingness to participate in meaningful causes.
“Cancer affects so many Malaysian families. We wanted to create a simple way for consumers to contribute, and the response shows Malaysians are willing to support a meaningful cause,” she said.
Ms Cheong added that Omega-3 Chicken, already marketed as a healthier option, now provides an additional avenue for the public to contribute to patient care, essential needs, and cancer awareness.
Building long-term community impact
“As part of the CAB Cakaran Group, we want to build long-term community initiatives. We encourage more Malaysians to join us in this journey to raise USD 12,100 by May 2026,” Ms Cheong said.
The Farm’s Best poultry brand, launched on December 5, 1995, is now widely available in supermarkets and hypermarkets throughout Malaysia.
Nationwide rollout and retail partnerships
Following strong engagement at iFood Expo 2025, Farm’s Best is expanding the campaign through collaborations with retail partners. These partnerships allow more households to participate as they shop across different regions.
The company also plans to extend the campaign’s availability to additional locations in the coming months. All funds raised will be channeled to the partner cancer society, supporting patient care, essential living needs, early detection initiatives, and community education programs.
By taking the campaign nationwide and embedding contributions into everyday purchases, Farm’s Best aims to sustain public awareness and inspire continued community participation throughout the campaign period.
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