Content available at:
Food Moments Public Co Ltd (FM) has unveiled its three-year ‘JUMP+ Plan’ (2026–2028), a roadmap built on four strategies to drive sustainable growth. The company aims to boost high-margin cooked chicken products (CAV) while expanding its raw chicken business to meet rising demand.
Plans are also underway to convert byproducts into new businesses like pet food, enhance operational efficiency, and transform the company into a premium food solutions provider.
FM targets revenue of USD 314 million and net profit of USD 34 million by 2028. Strong governance and risk management will support these ambitions, ensuring long-term sustainability.
Four strategies to strengthen competitiveness
CEO Nattapol Dusadeehnode emphasized that FM’s roadmap rests on four pillars:
1) Growth through high-margin CAV products
FM will expand cooked chicken offerings across retail, food service, and QSR segments. It plans deeper penetration in Japan, innovation partnerships in the EU, and entry into Canada, the Philippines, the Middle East, and South Africa. This strategic shift will raise margins and reduce reliance on raw material sales.
2) Expansion of raw chicken business
The company will scale raw chicken production to meet rising demand from CAV customers. Increased exports of chicken parts will optimize raw material use and broaden its customer base in food service and industrial markets.
3) New businesses from byproducts
FM is advancing plans to convert byproducts into high-value offerings, including a potential investment in a pet food manufacturing through F&F Pet Food Co Ltd. This initiative is expected to become a new growth engine, contributing revenue by 2028.
4) Operational efficiency and cost management
Automation, barcode inventory systems, and solar farm investments will be adopted to reduce costs and improve productivity. These measures will strengthen competitiveness and support profitability.
Governance and financial targets
Beyond growth strategies, FM is reinforcing governance to sustain investor confidence. The company aims to secure Thailand’s Private Sector Collective Action Against Corruption (CAC) certification by 2028, while tightening controls on insider information and business continuity planning to ensure resilient, sustainable growth.
Chief Financial Officer Sumeth Masileerangsi noted that FM’s targets represent an average annual growth rate of 12% during 2026–2028. Gains will be driven by premium-margin products, portfolio expansion, and efficiency improvements, positioning FM to enhance profitability and strengthen competitiveness in both domestic and international markets.