25 Apr 2023

From farm to fork: The importance animal welfare and sustainability

Sustainability and animal welfare are transformative investments for the future of animal agriculture and food production as we look...

Sustainability and animal welfare are transformative investments for the future of animal agriculture and food production as we look ahead to 2050.

time-icon-cobbNearly 12 years ago, the Food and Agriculture Organization of the United Nations (FAO) issued a riveting report stating it will be necessary to produce 70% more food by 2050 to feed the growing global population that is expected to reach 9.7 billion people.

During the last decade, the expectation to increase the volume of food, ensure greater food security, and improve the sustainability of food production has not varied, and the future forecast is not likely to change.

important-icon-cobbAs we look ahead, there is no doubt that the global poultry industry, specifically the broiler sector, is a viable solution for this challenge.

sustainability-icon-cobbSustainability and animal welfare are transformative investments for the future of animal agriculture and food production as we look ahead to 2050.

For example, chickens can be produced in a wide variety of geographic regions and poultry meat is one of the most nutritious, affordable and healthiest proteins available. Additionally, broilers are the most cost-effective farmed animal and efficiency continues to improve year on year due to genetic progress.

sustainability-welfare cobbTherefore, sustainability and animal welfare should be part of the strategic planning for progressive poultry companies and multinational food companies.

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Currently, some companies have ambitious sustainability targets to




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