26 Aug 2025
Jagonya Ayam expands with a new smart hatchery
The hatchery, located in Banyuwangi in East Java, will have a total output of 15 million day-old broiler chicks per year.
Jagonya Ayam Indonesia has commissioned a new, fully integrated hatchery in Kalibaru district, Banyuwangi Regency, East Java province in Indonesia.
The company chose hatchery technologies from Pas Reform for its ambitious plans to further expand its operations in the country.
“Jagonya Ayam had exacting operational and performance requirements for the Kalibaru expansion project. Pas Reform’s solutions were chosen based on the company’s acknowledged expertise in delivering integrated, data-driven hatchery technologies,” said the company’s project management team.
Meanwhile, Bas Kanters, Pas Reform’s Sales Director for Asia, said: “We are delighted to be contributing to Jagonya Ayam’s growth in Indonesia and look forward to working with Mr Koriche and his team on this exciting project.”
A smart hatchery
The hatchery, which will employ Pas Reform’s Smart incubation, hatchery automation and climate control, will have a total output of 15 million day-old broiler chicks per year.
The new installation will include 12 x SmartSetPro – 4 setters and 8 x SmartHatchPro hatchers.
The modular, single-stage design of the incubators, combined with the adoption of Pas Reform’s space-saving 162 setter tray, allows incubation conditions to be fully optimized to specific profiles for each batch of eggs set.
This maximizes chick uniformity and enables a large hatching capacity to be achieved in a small footprint.
Each setter will be equipped with Pas Reform’s Energy Saving Module and Adaptive Metabolic Feedback with (AMF), to ensure that the incubation environment meets the metabolic needs of each developing embryo.
The hatchers will be equipped with SmartWatch, which controls humidity and CO2 levels in the hatcher to optimize the hatch window for every cycle.
Hatchery automation and climate control systems
The integrated installation will also include hatchery automation and climate control systems from Pas Reform – including egg handling, candling and transfer equipment, egg room coolers, air handling units, air distribution sets and process water chillers.
SmartCenterPro hatchery information software provides monitoring, control and detailed data analysis at every stage of hatchery operation.
Meeting internal demand
Founded in 2014, Jagonya Ayam was acquired by Fast Food Indonesia in 2024.
Fast Food Indonesia is an Indonesia-based company engaged in food and restaurant activities. It holds the franchise of the KFC brand and supplies broilers for KFC.
Fast Food Indonesia also has the rights to operate franchise outlets for KFC and Taco Bell – operating over 700 restaurant outlets.
The objective of the project is to fulfil and support the internal supply chain of frozen chicken meat to KFC Indonesia in the eastern part of the Indonesian archipelago.
With this latest investment, Jagonya Ayam can fulfil up to 35% of the raw and processed chicken meat supply requirements for Fast Food Indonesia’s restaurants over a five-year period.
Developing a fully integrated poultry farming business
Jagonya Ayam’s overall strategy is to develop a fully integrated poultry farming business – encompassing all stages of the supply chain, including poultry feed production, poultry breeding, hatchery operations, poultry farming, slaughterhouse processing, food processing, and cold storage facilities.
This is driven by Indonesia’s growing domestic demand and government policies that are aimed at strengthening food security and supporting the local poultry industry.
The company is committed to establishing a waste-free and environmentally friendly business model, ensuring sustainable operations across its integrated farming processes.
