Marketing: A way out for the egg market crisis?

In a recent interview with Dr. Vincent Guyonnet, Managing Director of FFI Consulting, it was discussed the challenges in the egg industry and how marketing can help address them.

Vincent is also a professor at The World Veterinary Education in Production Animal Health; Jilin University, Changchun; China Agricultural University, and Chinese Academy of Agricultural Sciences, Beijing. The result of the interview is unforgettable, check it out!

Dr. Vincent, historically the egg production sector in Brazil is going through a delicate moment due to issues related to the high costs not only linked to grains, but also electricity, fuel, marketing of production surplus, environment, building materials and other inputs. How can The Marketing tool can help the egg producer in a moment like this?

Vincent Guyonnet – Although it has been difficult to visit egg producers around the world during the past 2 years, webinars and videoconferences have allow us to remain in contact with the latest development in the global egg sector. At the global level, egg consumption has incrased by 31 eggs (from 154 to 185 eggs per person poer year) between 2010 and 2020.