10 Oct 2025

New technical service manager brings wealth of knowledge to Asia

David Sanchez Torres is bringing his expertise to Asia as new Senior Regional Technical Services Manager of Novus in Asia.

With over 10 years at Novus and a lifetime of experience in the agriculture industry, David Sanchez Torres is bringing his expertise to Asia as the new Senior Regional Technical Services Manager in Asia; based at the regional office in Bangkok, Thailand.

In this role, he works with the technical and commercial teams as they help customers meet their goals through solutions that optimize overall performance, support gut and structural health, enhance reproductive capability, and provide advice on strategic nutrition programs.

Until recently, Mr Torres coordinated the diverse technical services team throughout North and South America as Novus’ Senior Regional Technical Services Manager for the Americas.

With expertise in feed formulation, poultry nutrition, mineral and enzyme nutrition, and calcium and phosphorus metabolism, he is ready to help customers solve on-farm challenges by connecting his knowledge with their business potential.

“I’m excited about the opportunity to join the Asia team. I’ve followed Novus’ strong presence and significant growth potential in the region, and I’m eager to contribute,” Mr Torres said.

“Joining this team allows me to leverage my experience from the North and Latin American markets, sharing insights and strategies that can be valuable to the Asia team’s innovative initiatives. It’s clear that this region is at the forefront of our industry’s advancements, and Novus’ commitment to helping every animal meet its growth potential through intelligent nutrition is a mission I am passionate about.”

Rajeev Murthy, Senior Director and Managing Director of Asia Pacific, said bringing Mr Torres from the Latin American team was the right choice for professional and personal reasons.

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“David has been with Novus for over 10 years, supporting customers in the Americas. He has deep expertise in our product platforms, especially in minerals and enzymes. Asia is a high-growth market for Novus, and our customers and technical team will benefit from his expertise,” Mr Murthy said.

“At the same time, Asia is very diversified in terms of production systems and cultures; this will enrich David’s professional development journey.”

Prior to joining Novus, Mr Torres served as Regional Manager and Product Leader in Latin America for Alltech, and International Technical Manager at Premex.

He has a degree in animal science from Universidad de La Salle in Colombia, a master’s degree in animal nutrition from University of Viçosa in Brazil, and a business degree from the University Industrial Santander in Colombia.

He is a member of the Asociación Colombiana de Médicos Veterinarios y Zootecnistas Especialistas en Avicultura (AMEVEA).


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