NOVUS Looking Deeper at Poultry Industry in Latin America

As the Poultry Solutions Manager for Latin America Heytor Henrique Garcia Borges, DVM, is heading marketing initiatives that align with NOVUS’ mission as the leader in intelligent nutrition.

SAO PAULO, BRASIL – As the Poultry Solutions Manager for Latin America Heytor Henrique Garcia Borges, DVM, is heading marketing initiatives that align with NOVUS’ mission as the leader in intelligent nutrition.

“My role involves developing long-term strategic planning, market analysis and trends, project management, performance analysis, and innovative and sustainable solutions for our customers in Latin America,” he says. “I collaborate cross-functionally with various teams at NOVUS to ensure our marketing strategies are aligned with the goals of the company and are executed successfully.”

• With his veterinary background and expertise in gut health, animal nutrition and poultry production, Borges’ experience provides him with a broad view of the industry, allowing him to make connections that will drive success for both NOVUS and its customers.

“Thanks to a curious and entrepreneurial nature, Heytor combined his dedication to study with a career in the Brazilian feed additives industry,” says Executive Global Poultry Solutions Manager Alfred Blanch. “This means Heytor has considerable experience in marketing and technical support in monogastric animal nutrition and health, developed in local and international companies in Brazil over the last seven years. He has first-hand knowledge of the issues faced by large Brazilian poultry producers, a crucial asset for his role at NOVUS.”

• Before coming to NOVUS Borges served in technical coordinator roles at Ilender and Farmabase Animal Health and was a marketing and technical analyst at Elanco Animal Health.

A lifelong resident of São Bernardo do Campo/SP, Brazil, Borges received his master’s degree in animal nutrition and production from the University of São Paulo where he is currently working toward his doctorate degree in veterinary science. He currently teaches animal production and nutrition at the university. He also has an MBA in marketing from the Universidade Cruzeiro do Sul and agrobusiness management from the Universidade Norte do Paraná.