23 Dec 2025

NOVUS Raises the Bar for Animal Nutrition in Mexico

Novus: Mexico’s animal protein industry is entering a new era—one that demands innovation, technical expertise, and sustainable solutions.

Novus Technical Team

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NOVUS Raises the Bar for Animal Nutrition in Mexico

Mexico’s animal protein industry is entering a new era—one that demands innovation, technical expertise, and sustainable solutions.

Producers face mounting challenges:

Reducing antibiotic use,
Improving efficiency,
And meeting consumer expectations without sacrificing profitability.

NOVUS is responding with a clear strategy: combine advanced nutrition technologies with high-level technical support to help producers succeed.

Commitment Reinforced at AMENA

This renewed vision was evident during NOVUS’ participation in AMENA 2025, where the company showcased its integrated approach to animal nutrition. More than a product portfolio, NOVUS presented a team of experts ready to work alongside producers to design programs that deliver measurable results.

“Our role is not just to provide additives; it’s to help producers achieve real improvements in performance,” says Jorge Prada, Technical Services Manager for Monogastrics in Mexico. “We focus on practical solutions that enhance productivity in broilers, layers, breeders, and swine operations.”

Science Behind the Solutions

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NOVUS technologies are built on decades of research and validated performance:

MINTREX^® Bis-Chelated Trace Minerals – Advanced chelation helps to improve mineral absorption, support bone strength, and reduce environmental excretion. Field trials have shown up to 8–10% fewer cracked eggs when mineral utilization is optimized.
CIBENZA^® Enzyme Feed Additives – Unlocks feed digestibility, lowering feed costs by 3–5% and increasing nutrient utilization.
ACTIVATE^® Nutritional Feed Acids – Promotes gut health and supports biosecurity plans.
PROVENIA^TM and AVIMATRIX^® Feed Solutions – Enhance intestinal resilience and microflora balance, reducing enteric challenges.

These solutions are integrated into customized programs that optimize feed conversion ratios, maximize carcass quality, and maintain productivity under stress conditions such as heat or disease pressure.

Eggshell Quality: A Strategic Priority

For commercial layers, eggshell integrity is critical for profitability. Breakage and poor shell quality lead to losses that impact the entire value chain. NOVUS is preparing a dedicated program for early 2026 focused on improving eggshell strength through better mineral utilization.

Technologies like MINTREX^® Bis-Chelated Trace Minerals play a key role in reducing shell defects and supporting consistent performance—an example of how NOVUS addresses specific market needs with science-based solutions.

Prepared for Mexico’s Future

NOVUS’ approach goes beyond products. It’s about partnership, knowledge transfer, and long-term value. Guided by its Made of More™ philosophy, NOVUS delivers intelligent nutrition solutions that provide more science, more insight, and more benefits for producers. By combining cutting-edge technologies with local expertise, NOVUS helps producers adapt to regulatory changes and consumer expectations while maintaining efficiency and profitability.

Ready to take your production to the next level?

Contact the NOVUS technical team to learn how their solutions can help you achieve measurable results in poultry and swine.