30 May 2025

Saha Farms launches new Halal campaign

The Thai poultry exporter sets bold direction with Halal and green campaigns at major international food event.

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Saha Farms, a Thai poultry company, has launched its new campaign ‘Halal With Heart’ at the Thaifex – Anuga Asia 2025 exhibition in Bangkok, Thailand.

Inspired by its recent win of the Prime Minister’s Export Award 2024 in the Best Halal category, the campaign underscores that:

Saha Farms’ halal certification is not just about meeting regulatory standards, but represents a production philosophy grounded in faith, understanding, and responsibility, with a dedicated team of Muslim professionals overseeing every step of the process.

At the exhibition, the company showcased its premium range of fresh chicken, processed chicken, and world-class catfish products.

Through this activity, the company reaffirms its readiness to achieve a double-digit growth in 2025, supported by favorable global market trends and robust production capacity.

Go Green initiative

At the exhibition also, Saha Farms promoted its sustainability vision through the launch of the Go Green initiative, part of its broader ESG (Environmental, Social, and Governance) strategy.

The initiative focuses on tangible environmental impact reduction. Over the past year, the company partnered with WHA Group to implement 10 clean energy projects, including:

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