The efficacy of natural products in times of sustainability

Consumers have increasingly sought out the availability of natural products on store shelves, whether as a source of food, personal care products or even therapeutics. The increased interest in this class of products is driven by sustainability, food safety and the welfare of the animals and people involved in the process.

Consumers have increasingly sought out the availability of natural products on store shelves, whether as a source of food, personal care products or even therapeutics. The increased interest in this class of products is driven by sustainability, food safety and the welfare of the animals and people involved in the process.

As the name suggests, unlike a product of natural origin, synthetic molecules are man-made. Highly purified and manipulated in a laboratory environment, their action is usually highly targeted to a specific receptor organ, although they may alter the function of other structures in the body to a lesser extent.