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12 May 2026

Vietnam poultry prices plunge below costs

Egg and chicken prices plunged in early 2026, leaving producers under pressure while exports and processing emerge as possible lifelines.

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Tiếng Việt (Vietnamese)

Since early 2026, poultry markets in southeast Vietnam have faced steep price declines, leaving many farming households struggling as selling prices fall below production costs. 

Oversupply and weak purchasing power continue to weigh heavily on the industry, turning output management into a persistent burden for producers across the region.

In major livestock hubs such as Dong Nai, Tay Ninh, and Binh Duong, broiler prices havve continued to slide. By May, colored‑feather chickens fell to USD 1.65–1.77/kg, well below earlier levels.

White‑feather industrial chickens now trade at USD 0.98–1.06/kg, hovering near or below break‑even point. Egg prices also plunged, deepening losses across the sector.

Southern farm‑gate egg prices dropped to USD 0.05–0.06/egg, down from USD 0.08 in Q1. Small eggs occasionally hit USD 0.04–0.05/piece.

Production costs remain high at USD 0.06–0.07/egg, forcing farmers to sell at a loss while inventories continue to build.

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Factors behind the downturn

Several factors have compounded the crisis:

Searching for solutions

Experts urge farmers to avoid rapid restocking until demand improves. Industry leaders recommend shifting toward processing to capture higher margins.

Rather than relying solely on fresh produce, enterprises are diversifying into ready-to-eat eggs and processed chicken products. This shift aims to meet modern consumer trends and secure higher profit margins—a path already being paved by the industry’s major players.

Long‑term recovery depends on exports. Markets such as the Middle East offer potential but require strict compliance with Halal standards, food safety, and traceability.

Signs of opportunity

In late April, South Korea opened its market to Vietnamese processed poultry, marking a breakthrough for exporters.

Analysts stress that sustainable growth requires a tightly linked value chain, integrating production, processing, and distribution.

Such synergy can stabilize prices, manage output, and reduce risks, offering farmers a path toward resilience and profitability.


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