American Egg Board eyes expansion of US egg exports to Asia

At THAIFEX-Anuga Asia 2026, one of Asia’s largest food and beverage trade events, the Board connected with buyers, retailers, and food industry leaders from across Thailand and the broader Southeast Asia region.

Local importers expressed strong interest in bulk packaging solutions for food manufacturing, bakery and foodservice operations.

Supermarket buyers explored consumer-ready retail formats, and culinary schools requested product samples for training and recipe development, all signals of a market actively looking for what US egg producers can offer.

The Board also met with US Department of Agriculture Trade Counselor Adam Branson and the US Ambassador to Thailand, Sean O’Neill, reinforcing the agricultural trade partnerships that support US producers’ ability to compete in international markets.

“THAIFEX-Anuga Asia continues to be an important opportunity for us to connect directly with the customers in market,” said Cory Sexson, the Board’s Vice President of Global Business Development and Innovation.

“We are seeing increasing interest not only from Thailand-based companies, but also from regional buyers across Asia Pacific who are eager to explore new business opportunities and product applications with US egg producers.”

Building demand for US eggs to industry leaders in Japan

In Tokyo, President and CEO of the Board’s Emily Metz presented to approximately 200 attendees at a Japan Egg Dealers Association (JEDA) seminar, showcasing the quality, versatility and functionality of US egg and egg products directly to the dealers and industry professionals who influence purchasing decisions in the Japanese market.

The strong attendance and active engagement in the room reflected real interest in what US producers have to offer.

The week also included meetings with Nisshin Marubeni Feed, Sanshu Shokuhin, Oba Japan and Kewpie Egg, as well as a closing session with the US Embassy team in Tokyo — conversations that are part of the sustained relationship-building required to grow US egg exports in one of the world’s most discerning food markets.

“The Japanese market represents a real opportunity for US egg producers, and getting in front of JEDA membership directly is how we build the demand that moves eggs,” said Ms Metz.

“The interest we saw in that room tells us the appetite is there, and we will continue to build on these exciting opportunities.”

Continued investment in US egg exports

Global market development is a long game, and the Board’s presence in Thailand and Japan is a clear signal the seriousness of that investment on behalf of US egg producers.

The relationships formed, the conversations started and interest generated in both markets represent real progress toward the goal of moving more US eggs into the world.

The Board continues to pursue international opportunities that create long-term demand and lasting value for American egg producers.