Akara Group marks 30 years with bold shift into food solutions

Debuting its new identity at THAIFEX–Anuga Asia 2026

This year marks Akara’s first appearance at THAIFEX–Anuga Asia 2026. The company is showcasing its transformation from a traditional egg producer to a food and protein innovation brand. It aims to reach next-generation consumers in domestic and international markets.

As part of its rebranding, Akara unveiled ‘The Collection Journey akara x FAAN.PEETI’, a special collaboration with renowned illustrator Faan-Peeticha Kongrit. The project is designed to modernize its image and strengthen engagement with health-conscious lifestyle consumers.

Building on three decades of integrated expertise

Thanawut Uealaphan, Executive and Board Director of Sangthong-Akara Group, highlighted the company’s long-term growth. He said Akara evolved from a farm-based egg producer into a diversified food and protein company.

The portfolio now includes fresh eggs, Eggology health-focused eggs, and Mori-Tama Japanese-style eggs. Mori-Tama eggs are produced with strict cold-chain management and are safe for raw consumption. The company also offers pasteurized liquid eggs developed through its protein innovation expertise

Strong momentum in value-added products

Akara has expanded into RTE foods, including cooked chicken, burgers, and convenience meals. The group recorded USD 3 million in sales in 2025, growing 7% year-on-year. Its Akara processing egg segment, which covers RTE and RTC products, grew 29%, reflecting strong domestic and export growth potential.

In Q1 2026, several value-added egg products continued to see remarkable growth:

• Egg tofu products increased 29%
• Boiled eggs and steamed egg products grew 19%
• Liquid egg products surged 72%

This development reflects changing consumer behavior that demands convenient, nutritious, and high-quality food solutions that fit fast-paced lifestyles.

Focusing on safety, standards, and innovation

Mr Thanawut said the company’s next phase will build on its strengths in production standards and food safety. He emphasized the importance of traceability in creating a fully integrated food and protein brand. Akara plans to develop more innovative products for consumers, food service operators, younger health-conscious buyers, and international markets.

At the exhibition, Akara Group is presenting its capabilities to distributors, retail buyers, food service operators, and international partners to support its export strategy.

Among the products it is showcasing are showcasing wide range of flagship products, including:

• Akara Fresh Hygienic Eggs — premium-quality fresh eggs
• Akara Eggology — health-oriented eggs such as Organic, Cage-Free, Free-Range, Veggie Eggs, and Omega-3 eggs
• Mori-Tama — Japanese-style eggs produced with Japanese processing technology and strict cold-chain management, making them safe for raw consumption
• RTE and RTC products — including egg tofu, steamed eggs, boiled eggs, liquid eggs, burgers, and other convenient meal solutions

A live cooking demonstration by James-Teeradon Supapunpinyo will highlight easy-to-make recipes. He is known to many consumers as Jamie James.

Meanwhile, The Collection Journey akara x FAAN.PEETI features artwork celebrating Akara’s 30-year journey. It will expand into shopping bags, egg trays, stickers, and exclusive box sets.

The company is also enhancing its digital CRM programs. These include rewards, promotions, and exclusive privileges designed to build long-term engagement.

“Technology is an important tool for connecting with consumers,” Mr Thanawut said. He emphasized the company’s goal of creating a modern and approachable lifestyle brand.

Akara Group products are currently available at leading supermarkets including Tops, Gourmet Market, Lotus’s, as well as convenience stores such as Turtle and Tops Daily.