Eggyday goes global with egg white innovation

Company founder Penpitcha Koetjaiboon first saw the need for a better protein solution while working in hospital nutrition care. Many patients struggled to consume enough egg whites, which were often prescribed in high-protein diets. Manually separating yolks was tedious and inefficient, leading to poor compliance and slower recovery.

This challenge inspired her team to develop Eggyday’s signature products. Using Protein Transformation Technology, they converted egg whites into various noodle and rice formats such as ramen, vermicelli, and even grain-style rice. The result is a convenient, tasty, and nutritionally complete alternative to traditional egg whites.

Expanding into the Middle East

Today, Eggyday is eyeing its next big leap: expansion into the Middle East, starting with Saudi Arabia.

Backed by Thailand’s National Innovation Agency (NIA) through the ‘Thai Kitchen: Crafted FoodTech Accelerator Program’, the company is exploring new international opportunities.

“We believe in our products’ potential. New markets are waiting for us,” said Ms Penpitcha.

Saudi Arabia offers strong purchasing power and rising health awareness, especially among younger consumers. Traditional diets in the region are high in carbohydrates and fats, with relatively low protein intake. This makes Eggyday’s high-protein offerings a timely fit.

Adapting to regional tastes

Success abroad requires more than exporting existing products, thus the team is committed to tailoring its offerings to local preferences.

“It’s not just about selling what we have. We’re committed to creating new products that truly meet local needs,” Ms Penpitcha revealed.

For example, while Thai consumers prefer soft, short-grain rice, Middle Eastern markets prefer long-grain varieties like basmati. Eggyday’s R&D team is currently adapting the texture, flavor, and appearance of its egg white ‘rice’ to suit regional preferences.

Halal-certified and ready to scale

Halal certification is critical in accessing Middle Eastern markets, and Eggyday meets this requirement with ease. Thai halal standards are widely recognized across the region, offering the company a trusted and efficient entry point.

The company is also prepared to scale up to meet growing demand. Production capacity is currently 15-30 tons, but it can easily expand as needed. In 2024, Eggyday reported around USD 300,000 in domestic sales and expects to double that in 2025.

Innovation with global impact

Dr Krichphaka Boonfueng, Executive Director of the NIA, sees Eggyday as a model of how Thai innovation can solve real-world problems and scale globally.

“These entrepreneurs aren’t just developing food products. They are using Thai raw materials, technology, and creativity to meet global needs,” he said.

Eggyday’s success aligns with NIA’s 4G (Groom, Grant, Growth, Global) strategy to nurture startups, provide funding, support their scaling, and ultimately help them succeed on the global stage.