Global poultry healthcare market projected to grow to USD 14.8b by 2030

This growth in the past period has been driven by factors such as:

• increasing poultry production
• widespread bacterial and viral infections among poultry
• traditional antibiotic use for growth promotion
• limited awareness of biosecurity measures
• a rising trend toward laboratory testing for poultry diseases

Looking ahead, the market is expected to continue its upward trajectory, reaching USD 14.87 billion by 2030 with a CAGR of 9.8%.

Key contributors during this forecast period include:

• a growing preference for antibiotic-free poultry products
• enhanced use of precision medicine and vaccines
• wider adoption of nutritional supplements and feed additives
• expansion of molecular diagnostics and ELISA testing
• increased investments in poultry healthcare infrastructure and biosecurity practices

Trends likely to influence the market involve:

• the rising use of live attenuated and recombinant vaccines
• growing demand for probiotics and prebiotics in poultry feed
• more frequent utilization of molecular diagnostic techniques for disease identification
• improved farm hygiene
• greater awareness of alternatives to antibiotic growth promoters

Understanding poultry healthcare and its scope

Poultry healthcare encompasses a range of services aimed at maintaining the health and wellbeing of domesticated birds such as chickens, turkeys, ducks, geese, and quail, the report stated.

These services include:

• removing sick birds from flocks
• administering timely vaccinations
• managing healthcare resources
• overseeing overall poultry management activities like cleanliness, feeding schedules, housing conditions, and more

Increasing poultry consumption as a key market driver

One of the primary factors fueling growth in the poultry healthcare market is the rising consumption of poultry products worldwide, said the research company.

Poultry species such as chickens, turkeys, ducks, geese, and quail are reared extensively for meat and eggs. As demand for these products grows, farmers raise larger flocks that often face heightened disease risks due to crowded living conditions.

This intensifies the need for effective healthcare solutions to prevent, control, and manage illnesses within poultry populations. For example, in July 2024, Bulgaria’s poultry meat consumption increased by 8.2% in 2023 compared to the previous year, reflecting stronger consumer demand and underscoring the importance of poultry healthcare.

Regional leadership in the poultry healthcare market

In 2025, North America held the largest share of the poultry healthcare market, the research company found.

Meanwhile, the Asia-Pacific region is expected to register the fastest growth during the forecast period.