Pussalla and Aviagen unite to boost Ross 308 breeder productivity

The program focused on three critical areas of chick production. Sessions examined male management practices to sustain fertility, strategies for developing robust females capable of persistent egg production, and nutritional approaches to improve hatchability and reproductive success.

“Producing more high-quality chicks begins with a balanced approach to breeder management. By combining strong genetics with best management practices, producers can improve flock persistency, fertility, and hatchability while maximizing the value of every breeder flock. We appreciate Pussalla’s commitment to investing in customer education and supporting the continued growth of Sri Lanka’s poultry industry,” said Mr Jaiswal.

Pussalla’s role in industry growth

Dilshan Wewita, Managing Director of Pussalla Meat Producers, emphasized that close collaboration between Ross and Pussalla enables customers to benefit from both global genetics and local technical support.

“Pussalla has built a strong reputation by working closely with its customers and continually investing in their success,” he said. “Events like this create valuable opportunities to exchange knowledge, discuss local challenges, and help producers achieve consistent performance with Ross 308.” 

Pussalla’s journey reflects the rapid development of Sri Lanka’s poultry industry. What began as a single poultry house in the 1980s has grown into a fully integrated farm-to-fork business with its own grandparent operations. Today, the company supplies Ross parent stock to producers throughout Sri Lanka while continuing to expand its technical capabilities and customer support.

By connecting Sri Lankan producers with Aviagen specialists, the seminar reinforced a shared commitment to optimizing breeder performance, improving hatchery results, and meeting the country’s rising demand for high‑quality poultry meat.