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Thailand’s Ministry of Commerce, through the Department of Intellectual Property, has officially registered ‘Betong Chicken of Yala’ as a Geographical Indication (GI) product—an important milestone that highlights the unique heritage of one of Southern Thailand’s most iconic local breeds.
The recognition reinforces the reputation of Betong chicken, a culinary symbol of Betong district with more than 80 years of history and strong appeal among diners both in Thailand and abroad.

A rare breed rooted in history
Betong chicken traces its origins to the Kwang-sai breed brought to Betong by Chinese migrants during World War II in 1940.
Over time, these birds were crossbred with Thai native chickens, giving rise to a distinctive local breed found only in Yala province.
Betong chicken is prized for its unique appearance, coloration, and flavor—traits that have made it a standout among Thailand’s native poultry varieties.
Golden plumage, short tail, and tender aromatic meat
Betong chickens are recognizable by their golden-yellow feathers, short or nearly tailless profile, and compact, sturdy wings.
Males feature curved beaks and sharp facial characteristics, while females have a bean-shaped comb and dense yellow plumage.
Its biggest draw, however, is the meat—yellow in tone, tender yet firm, with thin, aromatic skin and minimal fat.
These qualities make Betong chicken highly sought-after by local eateries and well-known restaurants alike.

Meticulous care from hatching to finishing
Raising Betong chicken requires careful attention throughout the entire process.
Eggs are incubated for 21 days before chicks are brooded under controlled warmth.
As the birds mature, they are allowed to forage naturally during the grow-out stage.
Only top-quality chickens enter the finishing phase, where they are fed and watered consistently until they reach 5-7 months of age—ideal for processing and distribution.
From local legend to national recognition
The official GI registration designates Betong chicken as a true native-breed fresh chicken specific to Yala province.
This status not only enhances product value and safeguards its reputation but also supports efforts to promote Betong chicken in international markets.
The GI recognition is more than a bureaucratic formality—it is a collective achievement for the people of Betong, Yala, and Thailand as a whole.
It celebrates the nation’s rich culinary heritage, strengthens income opportunities for southern farmers, and helps preserve the legacy of the ‘Golden Chicken of the Southern Border’ for generations to come.
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