Cochabamba wants to revitalize poultry production and boost exports
Cochabamba, a region nestled in the heart of Bolivia, is embarking on an ambitious mission: to breathe new life into its poultry industry. With a rich history of poultry farming, Cochabamba seeks to reclaim its former glory and expand its reach beyond national borders.
Two decades ago, Cochabamba reigned supreme as the powerhouse of Bolivia’s poultry production, contributing a staggering 80% to the nation’s output. However, the winds of change swept through the region, leading to a decline in its poultry prominence. Today, Cochabamba’s share has dwindled to approximately 20%, prompting urgent action to reverse the trend.
The Unity Pact: a collective commitment
In a historic move, Cochabamba’s poultry industry stakeholders—ranging from large corporations to small-scale farmers—have forged the “Pacto de Unidad” (Unity Pact). This symbolic agreement binds them together in a shared vision: to elevate the poultry sector to new heights. By fostering collaboration, knowledge exchange, and innovation, they aim to regain their competitive edge and reclaim their position as poultry leaders in Bolivia.
Export prospects: Chile and Peru
Cochabamba’s eyes are fixed on neighboring markets, Chile and Peru. These countries present lucrative opportunities for poultry exports.The rising demand for high-quality chicken meat in these regions serves as a beacon for Cochabamba’s producers. To seize these prospects, they must adhere to international standards, enhance production efficiency, and ensure impeccable sanitary conditions. The Bolivian Ministry of Rural Development and Land is actively engaged in facilitating export negotiations with Peruvian authorities.
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Quality assurance and competitiveness
Cochabamba’s poultry industry recognizes that quality is non-negotiable. Their commitment extends beyond quantity; it encompasses excellence. By focusing on best practices, biosecurity measures, and sustainable production, they aim to create a product that stands out globally.Cochabamba’s chicken meat, known for its flavor and tenderness, has the potential to captivate international consumers. The challenge lies in maintaining consistency and meeting stringent export requirements.
Conclusion: spreading wings and soaring
As the sun rises over Cochabamba’s poultry farms, hope and determination fill the air. The Unity Pact serves as a testament to their resilience and shared purpose. With eyes on the horizon, Cochabamba readies itself to spread its wings and soar in the global poultry market. The journey won’t be without obstacles, but the region’s avicultores (poultry farmers) are resolute: Cochabamba will once again rule the roost.
