Efficient logistics to boost Thai frozen chicken exports to Vietnam

Researchers from the College of Logistics and Supply Chain at Suan Sunandha Rajabhat University conducted a qualitative study, published in 2025, to analyze transportation challenges and propose solutions. Interviews with entrepreneurs and export-related personnel revealed recurring issues that hinder efficiency.

Navigating port delays and cold chain demands

Frozen chicken shipments through Saigon Port in Ho Chi Minh City often face delays, largely due to congestion and the rising volume of goods. Traffic bottlenecks around the port compound the problem, slowing down the movement of containers.

Vietnamese authorities also impose strict screening measures, requiring exporters to comply with rigorous standards for packaging, storage, and temperature control. These measures are designed to protect product quality but add time and complexity to the process.

Exporters often face added costs when relying on intermediaries with established connections in Vietnam and China. While these intermediaries can speed up approvals, their commissions increase overall expenses.

In addition, some exporters still depend on outdated systems that slow down documentation and clearance procedures. Together, these challenges raise costs, reduce competitiveness, and highlight the urgent need for improvements in transport management.

Strengthening systems for reliable export

The study emphasized several measures to strengthen Thailand’s position in the Vietnamese market:

• Negotiate to reduce trade barriers, both tariffs and non-tariffs.
• Maintain existing markets while opening new ones with potential.
• Build confidence in Thai chicken standards and safety.
• Promote technology and innovation, especially efficient temperature control systems.
• Accelerate inspections of poultry factories to meet partner standards.

Packaging and temperature management were highlighted as critical factors. Shipping companies and agencies must ensure consistent quality throughout long transport times, as lapses can compromise product safety and damage market confidence.

Supporting exporters through smarter policy

Thai authorities should support entrepreneurs in preparing export documents and maintaining compliance with Vietnamese requirements. By improving logistics and adopting advanced technology, Thailand can enhance competitiveness and secure long-term growth in Vietnam’s market.

The study also noted that organizational practices during crises, such as COVID-19, directly affect sustainability in supply chains, underscoring the importance of resilient transport systems that can adapt to disruptions.

Building a more competitive supply chain

Frozen chicken exports face logistical and regulatory hurdles, but strategic measures can overcome them. With improved transport quality, Thailand can strengthen its role as a reliable supplier to Vietnam, ensuring both economic growth and consumer confidence.