Gonzalo Moreno named IPC Vice President

Moreno’s leadership is expected to amplify Latin America’s voice on critical issues, including sustainability, biosecurity, animal welfare, and ethical trade—areas where the region has been making steady progress.

Acknowledgement of Colombia’s poultry industry progress

• This appointment is more than symbolic—it reflects decades of transformation in Colombia’s poultry sector.
• The industry has gone through institutional strengthening, adopted rigorous biosecurity protocols, and embraced sustainability and commercial transparency.
• Numerous milestones—like achieving high biosecurity benchmarks and boosting sustainability credentials—have elevated Colombia’s poultry sector to global standards.
• Now, with a voice in IPC leadership, Colombia will help shape the industry’s future direction.

Expanding responsibilities and global strategy

As Vice President, Moreno will engage in high-level strategic planning within the IPC Executive Committee. His contributions will span the establishment of sustainable growth goals, innovation promotion, and global challenges such as disease prevention and market access.

His role underscores a dedication to elevating science-based practices, transparency, and resilience in global poultry systems—a vision he explicitly represents on behalf of Colombian and Latin American producers.

Implications for Colombia’s poultry sector

• Enhanced global influence
  Colombia gains direct input into global poultry policy, allowing its priorities and experiences to be endorsed and reflected internationally.
• Sector pride and visibility
  This appointment amplifies the international recognition of Colombia’s poultry industry and validates its emphasis on sustainable development.
• Opportunities for collaboration
  Colombia will have increased opportunities to collaborate with other leading poultry nations, facilitate knowledge exchange, and co-lead strategic initiatives.

The road ahead: a leadership with a vision

Moreno approaches this vice presidency with a resolute commitment. He emphasizes that he accepts this role not only for Colombia but for all of Latin America, focusing on shaping a competitive, sustainable, and science-driven poultry sector worldwide.

This position lays the groundwork for collaborative innovation, progressive policies, and reinforced cooperation—positioning Colombia as a global collaborator and leader in the poultry landscape.

Gonzalo Moreno’s appointment ushers in a pivotal chapter for Colombian and Latin American poultry producers: a momentous step toward greater influence, sustainability, and global relevance in the evolving international poultry community.